Promotional bottle openers can usually be designed and printed to your preferred 2d shape. They aren’t exactly expensive so are well worth buying and distributing in huge quantities. But once you have bought 500, 1000 or more - just how are you going to get them from the boxes and to your interested public? Here’s our top ideas 5 for using promotional bottle openers.
1 - If you are a mail order drinks seller then drop a free bottle opener into every order. The danger of mail order selling is not getting the repeat business. Someone finds your site, places and receives their order, drinks it and then wants some more. Where are they going to order from now? If they have a promotional bottle opener safely tucked away in their cutlery drawer then with every one they have opened they will have been reminded of your name.
2 - As an add on sale. Just leave a tub of bottle openers by the till and price them up well. Remember that the point is to get the items out to the public, not make a huge profit. So price them accordingly - maybe not even making a profit. Make the shape and design unique, eye catching and maybe even a bit of a gimmick. Sell these designs for a week or a month with a sign and picture of another design. Then sell the next design, then the next design…. This way you are encouraging your customers to return to buy again and again.
3 - Combine add on sales with trying to increase sales. Display a sign (in your shop or website) offering the bottle openers with orders over a certain amount or with certain products. Choose a target basket amount that is more than an average order or items that you make a high profit on.
4 - Supplying a party? Well why not leave a few promotional bottle openers at strategic positions? They will be picked up by people needing to open their bottles and because of their small, compact size a few will fall into people’s pockets and be taken home. When it comes to their turn to host a party, hopefully the reminder (and the guilt!!!) will encourage them towards you.
5 - And if all else fails stand in the street outside of your shop and hand them out to everyone who walks past - they are doing no good to you in a locked cupboard! Or when you are attending trade fairs put a box on your stall and watch for them to go.
Memo: This post is a bit lengthy… but I have to give you the
FULL information. Please read everything carefully because it
is about getting TRAFFIC to YOUR website.
I was doing a little research to figure out how to drive real, targeted visitors to websites WITHOUT breaking my head. I have tried, tested and reviewed many techniques including several ‘black-hat’ tricks. Some work, some won’t…Finally, here’s what I found that is inexpensive, works very well and produceslong lasting results:
#1. Manual Search Engine Submissions Start by submitting your website to leading search engines — manually!
#2. Get One-way “Back-Links” from Leading Online Directories to Boost Your Search Engine Rankings & Improve Positioning
#3. Boost Your Credibility, Attract Target’ed Traffic and Pre-Sell Your Prospects Using Articles - Article Submissions
#4. Press Release - Let The World Know About Your Site. This also helps in your SE positioning
#5. Get Precious Back-Links from High PR Classified Sites
#6. Divert Traffic From Other People’s Blogs. Post comments on leading Blogs related to your niche
#7. Get Highly Target’ed_Leads Using Forums. Participate and contribute to Forums in your niche and get visitors
#8. Build Your Own Army of Affiliates by announcing your affiliate program to leading affiliate directories
#9. Distribute Your Website Content All Over The Internet by creating and submitting an RSS feed of your website/blog and distributing those feeds to leading RSS directories
#10. Add Your Website To Leading Social Book Marking Sites
#11. Get Permanent “One-Way” Backlinks from Other Websites in your niche
#12. Build Your Profiles on Leading Social Networking Sites and Add Content that leads back to your website
#13. Promote Your Audio/Video Clips on High Traffic Portals
#14. Get “One-Way” Links from Authority Sites like Wikipedia
#15. Build Communities & Get Noticed Quickly (for e.g. MySpace)
OVERWHELMING??
Yes… it is… and “back-breaking” too.
Then I did a little more research and found a nifty “short-cut”…
… I found one highly reliable and effective resource that helps me get all of the above done, WITHOUT me lifting my one little finger.
– OUTSOURCING –
Yes… by outsourcing everything above, I could get all 15 “tasks” completed that spelled “T R A F F I C”.
However, there was a little problem.
How do I find someone who is trained AND capable of getting all the tasks done?
How do I ensure that the person knowswhat he/she is doing?
That’s where my friend Raam Anand comes in.
Raam is a well known Internet Marketer and he has setup a BIG development center at Bangalore, India.
He has 50 people working FULL-TIME for his company and all of them are trained to do ALL of the “Traffic-Generation” methods I told you about earlier.
I highly recommend that you visit Raam’s website to learn how you too could use his services and drive tons of highly targeted visitors to your website:
By outsourcing your “traffic” tasks to a reliable and efficient professionals at Raam’s outsourcing center, you will be able to focus on your core activities.
And, did you know that it costs less than $5 per hour in those parts of the world to get talented manpower?
But wait…
If you’d like to outsource to Raam, I have setup a special deal for you. I’ve negotiated to offer an additional rebate and you can get his services at $202 off the regular price.
All you have to do is copy and paste the coupon code below into his order form and press the “Redeem” button.
*** Here’s the coupon code ***
1123986624
Remember, Raam’s teams have serviced hundreds of clients and you can see plenty of REAL testimonials on his site.
If you too would like to get over 318 hours of work done on your website, head over to Raam’s website at
Remember, you’ll have to COPY/PASTE
the dicount code above into the
text box just above the order link
graphic and click on “Redeem” button to get your $202 discount. ——————————-
If you have an existing mailing list, tell them about your new ebook first! Offer them the best deal possible - a special offer that no one else will be getting. (You’ve gotta treat your own list the best.)
I would also offer an affiliate program to my customers so they can promote the product to others while they earn a commission.
If you don’t have your own list, the first thing you may want to do is, start sending out ‘joint venture’ offers to other businesses in your field. Offer them a nice-sized commission (at least 50%) and explain to them how they (as well as their customers) will benefit from the deal.
I would send out at least one JV letter, per day!
If all you do is work on striking joint ventures with other marketers and business owners, you will not need any other marketing strategy to pull in amazing profits! Joint ventures are the best thing out there for us writers and marketers — especially online!
You can also use highly-targeted ezine ads to get customers. (Here’s a twist to this technique: instead of targeting customers, target affiliates who will help you sell the product! This strategy can grow your business very quickly!)
Another strategy that can work well for you (if you don’t have an existing customer list) is to write short, focused articles and submit them to targeted ezines. Articles can be a great way to get viral advertising working for you.
There are hundreds of other strategies you can use. However, the ones listed above are some of the best and most effective ones around. You should always go for ‘quality’ traffic verses ‘quantity.’
What To Do When You Get Stuck
If you get stuck or lost at any point during the product creation / marketing process, don’t panic. There’s an easy solution!
Just watch what the experts in your field are doing and how they’re doing it. Then do the same thing.
Example: If you can’t think of a great title for your ebook, look at what the experts are doing. Or, go to amazon.com and do a search for books on that subject. Read the titles/headlines and you’ll get some great ideas from there.
Don’t know how to create an outline for your product? Look at how the existing books are formatted.
Having a hard time creating a killer sales letter for your product? Just look at the top sellers and see how they’re doing it. And model yours after the best sellers!
Most of the work has already been done for you. You don’t have to steal other’s work, but you can look at their stuff to get ideas… you can model after the successful ones. And of course, make yours better!
Another good point to keep in mind is… your book doesn’t have to be hundreds of pages long. I tend to create short powerful reports because they are quick and easy to produce.
That’s a great way to go, especially if you’re a new marketer and want to get your feet wet.
Best of all, short reports allow you to spread your risk. Listen, all of your projects will not become home runs. That’s just the reality - of any business - that most of us have to accept
So, if you invest a lot of time and energy into creating a monster ebook that turns out to be a dud, you would have lost all the time and energy you put into that project… with nothing to show for it.
On the other hand, if you had only spent a few weeks on creating a much shorter ebook which also turned out to be a dud, you could quickly pull that one out and replace it with another short one. Your risks are dramatically reduced and your chances of putting out a winner is increased!
See, it’s better to create 10 little ebooks per year and have 2 of them flop (which means 8 of them are bringing in the cash!) than to only create one or two big ebooks in that same year and risk having them both flop. There is also a much better chance that 1 of your products will be a hot seller if you have 10 of them out there, instead of just one or two.
That has been my strategy for the past 7+ years. And it has worked very well for me. It can work well for you too.
Make It Better!
Most importantly, keep testing and tracking everything you do!
After you have the basics down, start testing everything to make it better.
Test your headlines to see which one pulls better.
Test your offer, packaging, benefits, pricing… test everything! Don’t let anyone tell you what they “think” will work. Let your customers decide that for you.
Measure the response of everything you test to find out which is working better and producing more profits.
Don’t ever stop improving on what you have.
Each little improvement you make (after testing it out) can mean substantial additional profits for you. It’s the easiest way I know of to give yourself a raise without really doing too much extra work.
Finally, make your package unique, either through the offer, the packaging, or the product itself. Make yours stand out from the rest of the pack..
If you don’t do that, you’ll be lost among the other mediocre offers, and your customers will probably never find you.
If you can’t think of a way to make your product/offer unique, just look at how other industries are doing it. You’ll get some great ideas just by watching other businesses that are completely unrelated to your field.
Do the above and you’ll continue to get great results.
Ken Mathie
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