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Ken Mathie

Ken Mathie

Dear Friend and Business Owner,


Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?


Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia


Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.



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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...



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Archive

Posts Tagged ‘Target Audience’

PurchaseCheap Targeted Web Traffic If You Want to SkyRocket Your Sales

April 24th, 2009

advertising is essentialto get visitors to come to your website . Here you can see that one of the easiest ways to get these visitors is to Cheap Web Traffic. They are many other methods too and by applying some , you will soon see the benefits.

How will you go about attracting visitors to your wonderful site? You have added everything you wanted and have many hoursmaking it into the most perfect thing you ever saw. So now what? You can’t stop there, the next step is to go out and to start to attract visitors.

Pay per click advertising is becoming a very popular method of website promotion. The best thing about pay per click is that it is a great equaliser. It brings small websites and large websites into the same arena with the same type of text links. You can tailor it to suit your own budget whether you have hundreds of dollars to spend or tens of dollars.

You don’t need an army of designer and promoters and marketers. You can finish ityourself in a few hours’ work and with just a few clicks. It is now more easy than ever to reach your target audience.

Anotherbenefitabout this sort of advertising is that it is welcome and actually wanted. In the olden days there were many aggressive types of advertising which were quite often unwelcome when it came to web surfing. Pop-ups and pop-unders were examples of such advertising which only interferes with the web experience. So much so that many websites banned them and browsers were developed which actually block them.

PPCis much better because it is targeted at people who want to see it. In fact, These are the people whoare actively searching for your website. This is why it must be set up with care. Think about what you want your web exposure to say. After all, you have a few seconds to attract the attention of the person who is searching. Make sure that your ad does not contravene the terms of the website company.

Pick your advertising keywords with care. This is what will lead visitors to your website. What is the subject of your site? The keywords that you choose can be both general and specific. The trouble with keywords is that you have to get them exactly right. If you have many keywords which are only slightly associated with your content then your website exposure will be pointless.

Lastly,you must choose the amount of budget which you will allocate for your advertising campaign. Also, you need to decide exactly how much a visitor is worth. Once you have input these factors then you can have a system up and running in no time. Your next visitors are only a few minutes away. So it’s recommended to
Cheap Targeted Web Traffic to increase traffic.

One you got traffic – learn how to make money from it. Read these making money with adsense tips for more details.


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Online Copywriting course Tips – 10 Ways To Make Your Ad Command Attention. Points to Bare in Mind

April 21st, 2009

Making your ad command attention by using graphics that draw the eye to particular features or benefits, charts to explain numbers, different fonts and formatting to make parts of the text stand out from the rest so someone giving a sales letter a casual glance or skimming over the full text will still get the gist of the piece can be a powerful way to convey your message. Too many flashing images or graphics or text though can be distractions so do not overdo it.

For a complete step by step marketing copywriting course by Bob Serling go to www.copywritingtip.com, a simple 32 step program will have you writing million dollar advertising and sales letters. This easy and fast home study course will open the door to freelance writing jobs as a copy writer and improve your sales copy and marketing copywriting skills.

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person’s eye and also support your product claims.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

7. Make your ad’s keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

Nowadays with online sales letters and advertising you can also include video, flash movies and animations to demonstrate features, convey benefits and also add very powerful testimonials where the person giving the testimonial is actually able to say first hand why they use the particular product or service. Being able to put a face to testimonial makes it very powerful.

More free online copywriting course tips are available at www.copywritingtip.com, where you can also find out how to increase you sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.

Need money? Become a forex trader and enjoy your financial freedom!


west midlands translation service offers reliable french website to local businesses.

April 19th, 2009

Et voila, here’s another French translation issue!? You need translation work done. You need it done fast, and you need it done properly.

“Is there some good and affordable west midlands translation service provider who can help with my translation issue for good?”

No one! Right let’s make it free. Search engine search and you choose online translation. But what could possibly be wrong?

Attention! – You’ve just found your French translation risky enemy: instant translation.

It’s great to use instant translation that instantly translates a text into French. But please be very careful as some of the phrases could be accurately translated but the gist of your text surely won’t.

Well, avoid publishing these translated documents as they could surely alter your image.

French Translation versus French website copywriting? Get both but pay only one!

Sureley, you could use French translation services. But should you decide to get contacts in Europe, translation is not going to help you in the long run.

You need online marketing solutions as well. That means you could use a professional French e-commerce business services who can handle French commercial issues and any other commercial materials on your behalf. Your West Midlands company could benefit from the following services:

1 – Professional French copywriting,
Do not simply translate your actual English website. With our help, you could see the situation from the view of your French clients.

2 – French e-commerce and keywords management.
Catalyst Entrepreneur knows the French market. We will adapt your message to your target audience and send you report in English on a regular basis. But keep in mind that translation provider are not copywriters! Contact Catalyst Entrepreneur dot com prior to any decision.

3 – French domain name and e-commerce,
Define what your business target is: i.e. getting new customers, create resellers network..? By the way, French domain names are Free whenyou buy a French website.

4 – We put all our attention on your French internet site insisting on:

- Your Unique Selling Point
- Your French best product
- Your French keywords

What does prevent Birmingham companies from setting up their own French website?

A – Lack of information: French translation company can only provide what they do best: translation.
But most of these translation companies often have to outsource French copywriters and online marketers to help their UK customers to sell online. At Catalyst Entepreneur we deliver sales leads as we understand your goals.

B – French online marketing knowledge:
- How to find French keywords?
- Who could buy your products in French speaking countries?
- Are you ready to answer French customers’ query?
- How to advertise in French?

In order to reach your French online objectives, there are many pitfalls and mistakes you need to avoid.

We will help you go through the whole process avoiding costly mistakes and pitfalls. Do not wait for another translation issue, but make sure you ask for your french website now.

P.S. Learn how to squeeze more from your traffic – read make money with adsense tips.






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