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Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia
Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.
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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...
Presented By: Ken Mathie Authorized Distributor - PHPeBayPro
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* the single most important principle of search engine optimization (it’s so important, and yet hardly anyone talks about it!)
* how to stop wasting your efforts running up the SEO mountain (life’s easier when you’re riding the SEO slippery slide!)
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Every single day, more and more people upload brand new websites to the Internet. I don’t have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!)
The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter:
‘How can you generate traffic to a brand new website?’
One way backlinks are one of the best and most effective ways to get high positions in search engines and milk these positions for targeted traffic. But getting quality one way links is a big job.
Search Engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking.
Websites often employ various techniques (called search engine optimization, usually shortened to SEO) to increase the number of backlinks pointing to their website.
Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work.
Some websites stumble upon “linkbaiting” naturally; the sites that are the first with a tidbit of ‘breaking news’ about a celebrity are good examples of that.
When “linkbait” happens, many websites will link to the ‘baiting’ website because there is information there that is of extreme interest to a large number of people.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable.
If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink.
A backlink represents a favorable ‘editorial vote’ for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink.
Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.
Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result.
Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.
However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals.
A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.
Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
A top-ranked SEO blog http://www.adsonline.ws/blog/ has reported, “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites.
Having a useful strategy is essential to long term profit. Sure, you can launch a product or website without a strategy and have some short term success . However, if you want to be profitable in the long run and have a business that keeps expanding, it’s essential to have a multi-pronged marketing strategy. Keep reading to learn about the various parts of a strong marketing strategy.
Search Engine Optimization (SEO)
For a business to expandover the long run, it is important to rank in search engines . Getting this handled can bring you a pool of targeted trafficwithout you having to continually invest in it.
The most important piece of SEO is getting backlinks, which is why this is a long term strategy. Trying to get ranked #1 over the course of a week is completely unrealistic . On the other hand, it is quite realistic to try and get a top 5 ranking between three to six months.
Pay Per Click (PPC)
A lot of highly successful web businesses are launched through Pay Per Click marketing . If you can get your PPC sorted out, this will be a great source of ongoing traffic for you.
The first piece to look at is Google AdWords. After you get AdWords sorted out, then move on to other search marketing networks.
Once you know what a click is worth to you, you can even consider buying banner ads on high traffic websites in similar niches. You can often drive a whole lot of traffic using this method.
Social Media Marketing
Websites like Digg or StumbleUpon should be part of your overall marketing strategy. Getting to the front page of Digg for example can bring so much traffic all at once that your servers may crash.
Social media is a great way to get the attention of webmasters and bloggers.
Blog Marketing Strategy
Even big companies like American Express, Burger King and Google have gotten involved with blogging. In fact, Google has multiple blogs now.
Blog marketing is a excellent way for relationship marketing. Building a relationship helps to increase sale because of better use interaction.
Blogging is in many ways the future of the internet. Get acquainted with blogging and consider starting a blog for your company’s long term success.
Articles and Press Releases
Another important piece of your long term marketing strategy may be articles and press releases.
Article marketing is a powerful way to drive traffic online. The secret is to not just submit articles to directories, but to contact other sites and offer to write unique articles or give them articles to put up. They get free content and you get a back link.
Press releases are a great way to get your content out there, especially if you have something newsworthy to say. Get used to sending free press releases; and if something very newsworthy comes up consider paying the $300-$500 for sending out a professional press release.
Your Marketing Target Market Strategy
A good marketing strategy will implement a many pronged approach to generating traffic and sales. The methods mentioned here are some of the most popular ways to generate traffic. Create your own marketing plan and decide how you plan on bringing in more customers!
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