Reward Your Customers Loyalty
Relationship Marketing – Reward Your Customers Loyalty
Reward customers for returning to you. Offer deals and benefits to customers who provide repeat business such as gift cards or certificates for so many points or dollars spent. This is a great way to keep customers coming back to you especially if you combine it with great customer service, excellent quality products, knowledgeable staff, excellent communication and above all great deals.
Listen to everything your customer has to say and then respond in a manner that shows you were listening. Rehearsed scripts may be fine to be sure new employees are not missing important offers, but make sure they listen and respond appropriately. Nothing is more frustrating than having to explain several times what you need or want. Repeating back the customers question or statements is a great way to show them you are paying attention. Train any employees to do this and be courteous when they do.
All you must do to build relationship with your customers through customer service is operate from a place of reason. If what they are asking for is in the realm of reasonable try to provide it. A business will rise or fall based on returning customers. From a cost per customer analysis, it has been shown that the profit margins increase dramatically with return business. In other words, it is cheaper to keep the customer than to drum up a new one. That being said you do not have to be a doormat or be taken advantage of to stay in business. If someone is really trying to rip you off, that is bad for business.
You have studied relationship marketing and seen it has a great potential to help your business grow and flourish. Now all you need to do is implement these simple steps and strategies and you are on your way to an ever-increasing satisfied customer base, which translates into profits.
Show your customers there is more
Each time a customer makes a purchase from you, you have reached a level of success. To increase this success, you need to make sure they continue to buy from you on a regular basis.
There are a number of ways to do this. You may want to try more than one way or stick with what works. This is a decision you will have to make at some point. It may be easy or it may be difficult, but you need to do it.
One way to increase your sales from current customers is to be personable with them. To do this, you will want to write a letter, send an email, or call them. When you do this, it shows your customers you care and you remember them. That’s important to them and they will feel better about making those purchases.
Review past orders and suggest other products that you have that would go great with what they have purchased. You may also have products that would compliment what they have already.
When you show your customers that you care by suggesting other products that could benefit them or help them in some way, they will know you care. This is important because if they feel you don’t care or they are just a sale, they are more likely to shop somewhere else.
You need to prove to them that they are important. They should be more to you than money because without them you have no money. Think about they way you would want to be treated if you were in their shoes. This will help you to find ways to show them you care.
This type of process should be followed on a monthly or quarterly basis. Not only will this help you to make more money with more sales right now, but it will likely help you with future sales as well.
Ken Mathie
Relationship Marketing Magic
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