How To Put Creative Marketing, Free Publicity, and Strategic Joint Ventures to Work for Your Business…

 
Sit Back And Watch Your Profits Explode!

Introduction:  In February 2006, John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled “Million Dollar Roundtable,” it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally we should all be marketing both offline and online.  Well these folks delivered the goods, and while the call lasted about 2 hours, it still wasn’t enough time to get to everything (it never is, right?). So John compiled some of the ideas they talked about on the call, plus lots more ideas to cover the offline marketing spectrum.   Some of these ideas are more traditional, such as yellow pages advertising and classified ads. Of course that doesn’t mean they should be neglected.   Other ideas are traditional, but not used as much, or I should say not always used as effectively as they could. Direct response marketing and publicity are two that come to mind.   And then there are really creative ideas that are often overlooked, such as valuable joint ventures and strategic alliances. Some of these ideas have the potential to really deliver a lot of leads and sales with minimal traditional “work.”

  You’ll find these ideas start out somewhat simplistically and gradually get more creative and complex. So dig in and start thinking about how you could apply these ideas to your business today!        

Part I - Traditional Offline Marketing

• 1) Classified Ads - This is something everyone should be testing in some form or another. It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days - for free! Even adding more lines only ends up costing a few bucks. With a price like that, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds.
• 2) Direct Mail - Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There’s a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more:
• http://www.successdoctor.com - Michel Fortin’s main site
• http://www.world-copywriting-institute.com - David Garfinkel’s site
• http://www.thegaryhalbertletter.com - Home of the Gary Halbert Letter
• http://www.dankennedy.com - Dan Kennedy’s site
• http://www.srds.com - The Standard Rate & Data (SRDS) List Book, a great resource to locate mailing lists of nearly any type you can imagine. You can also find it in some larger city libraries.
• http://www.referenceusa.com - Reference USA is a great place to get compiled lists by industry, SIC, demographics and more. It contains names, addresses and lots of other great information on more than 12 million U.S. businesses, 102 million U.S. residents, 683,000 U.S. health care providers, 1 million Canadian businesses, and 11 million Canadian residents.
• http://www.usps.com - The US Postal Service website has a variety of tools and educational materials about direct mail as well.
• 3) Postcards - Yes, postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here. Postcards are also a great way to stay in touch with your customers and prospects, and they also work well as part of a sequence of mailings. A good place to go for customized postcards is http://www.usps.com (the US Postal Service website), because the USPS has partnered with a company that will print and mail your postcards for you! Best of all, you only pay for the postage (i.e. FREE printing costs). Hint: be sure to include yourself on the mailing list so you can get your own mailing as well.
• 4) Yellow Pages - Another great resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service. Yellow page ads need to be benefits-driven, with your Unique Selling Proposition (USP) stated clearly and boldly (remember, this is the one place where your prospects will see your ad alongside all of your competitors). You want your ad to stand out from the clutter. Use a direct response type of ad, and again, free gifts or premiums work well here.

Gary Halbert has written about yellow pages several times in his newsletter. To find them easily, just enter the following search at Google:  site:thegaryhalbertletter.com +”yellow page” Another great resource that JP Maroney recommends is Alan Saltz’s course on the subject, available at http://www.yellowpagesprofit.com A great thread on this topic can also be found on Michel Fortin’s forum at: http://www.copywritersboard.com/viewtopic.php?t=1652

• 5) Space Ads - If you’re going to do a space ad, it will generally get better results if you use the same layout as the editorials. Use the same font styles and sizes for the headline, body, etc. If the newspaper uses 2 columns per article on the page your ad will appear, use 2 columns in your ad. If they use 3 columns, you use 3. The “advertorial” approach almost always does better than traditional space ads that scream “ad.”

A great way to get very low costs space ads is to use what’s known as remnant, or standby advertising. Enter the following search in Google to see what I mean and to learn more:  site:thegaryhalbertletter.com +”Nancy Jones” And you’ll learn to experiment in many creative ways to find out what works for you. A local advertising paper, the Rare Reminder here in the Hartford area, has classified ads and space ads. But I noticed that one “stone and mulch” company has their space ad featured upside-down in every weekly issue. At first I thought it was a mistake. But after seeing it upside-down week after week, I suspected they found that their upside-down ad stands out from the clutter. People think it’s a mistake and read it. Yes, it’s a gimmick. Would I do it? Only if it tested positively. And maybe it has for these folks. Food for thought.

• 6) Radio/TV/Infomercials - You might be surprised how inexpensive you can get these types of slots, especially if you use remnant advertising. Study the best infomercials, for example (the ones you see over and over again…they must be working or they wouldn’t keep airing them), to get some ideas on how they are constructed.
• 7) Flyers - Who says you can’t hire a high school student to stuff mailboxes or stick ‘em under windshields? Obviously if you are selling a high-priced financial course, it would be better to target the windshields of a fancy hotel than your local Wal-Mart. And I believe the US Postal Service also prints them for you like they do postcards if you want to mail them. Check out http://www.usps.com
• Networking - Your local Chamber of Commerce, trade shows, seminars, and anywhere your prospects hang out are all good opportunities for networking. In many cases, the hotel bar the night before the seminar is the best opportunity for making contacts. It’s usually more effective to try to capture contacts and leads than to try to close a sale on the spot, so get your elevator speech ready and have plenty of business cards on hand.
• 9) Telemarketing - Remember the “Do Not Call” list only applies to consumers, so if you do any kind of business to business selling, telemarketing is a viable marketing method you can use effectively. Also, the “Do Not Call” list may not apply to you with your customers or if you already have a relationship with your prospects.
• 10) A Trade Show Booth - A great place to capture leads. Again, a free report or gift does wonders. When you get a long line waiting at your booth, many people will stop by just to see what the fuss is about. Make your sales materials and sales people benefit-driven. Remember what your prospects are thinking: “What’s in it for me?”
• 11) Blimps, Banners, and Billboards - If it’s zoned for advertising and it’s blank, you have an opportunity.
• 12) Door Hangers - Those same high school students can help you with door hangers as well.
• 13) Circulars - Again, high school students can also help you hand out circulars, post them on community bulletin boards, on telephone poles, wherever. You can make a donation to your local church and ask them if you can leave a stack at their next bake sale or bingo event. And certainly you can arrange to have your circular included in your local newspaper or community paper. For your money, circulars are very inexpensive to print and distribute.
• 14) Card Decks - These stacks of index cards are mailed to targeted audiences. Each deck can contain anywhere from 50 to 200 cards or so, each with an advertisement or coupon. They may also double as a business reply card on back. Since your ad is mixed in with tons of others, it’s especially important to have a great headline and layout that will stand out from the clutter.

Card decks are inexpensive because all of the advertisers are sharing the cost of the mailing. They can cost as little as three cents a prospect for large mailings. Even for smaller mailings, they are generally cheap, which is good for testing. Make sure you choose your audience wisely. Card decks are great for targeting a niche. Free reports or books work especially well here, because the person flipping through the cards will be attracted to the word “FREE.” As always, make sure there is a clear call to action. Multiple methods of response usually work better than a single method. For example, they can drop the card in the mail, call a free recorded message, go to your website, etc. And you may have some options with remnant space, so always try to negotiate a lower price (how hard is it for them to stick another card in their mailing…their costs are incremental and their profit is high even on remnant rates). A couple other tips: When you see repeat advertisers in a deck, you have a pretty good idea that the deck is working for that ad. If that ad also targets your niche market, it may be a good one to test in. Also, test with copy that you already know works.

• 15) Value-Paks - Similar to card decks, “value-paks” are little booklets with multiple ads. They are mostly used with coupons, rather than business reply cards.
• 16) Ad Magazines - You’ve seen them. Magazines that are little more than a collection of space ads. They are usually local, and the ads in them usually aren’t direct response. By putting your direct response ad there, you stand out over all the other ads. But the downside is that these magazines tend to be less niche-focused (although there are certainly exceptions, with the real estate and automobile-themed magazines and newspapers).
• 17) Catalogues - Your catalog doesn’t have to look like L.L. Bean or the like to be effective. A good one to study with respect to the ads themselves is the J. Peterman catalogue (check out http://www.jpeterman.com).

Here’s a good way to start small and work up from there in developing a good catalogue:

• a) Try a simple double-sided flyer first and test response.
• b) Make sure you locate highly targeted lists, as the wasted cost of mailings is going to be your biggest expense.
• c) Continue to expand, test, and tweak. Test everything-your layout, your copy, your prices-until you find the best combination.

How to add video content to your website.

Ten years ago, video was not common on the internet. But today, video is becoming a standard for websites. (Want proof? Google bought YouTube, the online video sharing site, for $1.65 billion in stock!)

What does this mean for YOU?

You must ask yourself if you are going to keep up with the new “video” standard.

Because if you do, you are going to make EASY PROFITS. You see, your customers are READY for online video right now. They’ve been exposed to the idea already through sites like YouTube and other video sharing sites. And they like it.

All you have to do now is start using online video. And there’s a super-useful software tool that is going to help you do that. It’s called VideoWebWizard.

VideoWebWizard 2 is computer software program that allows you to quickly and almost effortlessly convert videos in to web format so that you can put them on your website.

For example, let’s say you have a video that you want to put on your website - a video from a webcam that you want to put on a sales letter, for example. But… how do you put it on website?

That’s where VideoWebWizard 2 comes in. VideoWebWizard 2 has a simple wizard functionality that takes a regular video file and converts it into Flash video (FLV) web format.

 Sound neat? Here’s where you can get more information…

Need An Easy & Affordable Way To Put Streaming Video On Your Website? Discover VideoWebWizard… the easy online video software solution! Click Here To Download VideoWebWizard Now

If you’ve been putting off using video on your website because you thought it was too hard, time consuming, and so on, VideoWebWizard is going to unlock the power of web video for your business or website.

Because, you see, when visitors land on your website, they don’t just think it’s “cool” if you have video on your site. These days, they actually EXPECT your site to have video.

Why not start profiting with this “online video revolution”?
Because you can - easily! - with “VideoWebWizard 2″.
Click here for a no risk 90 day money back guarantee!

Ken Mathie

Developing Your Product Idea - Think Outsourcing

Outsourcing is a term which has received a great deal of attention lately. Despite the increasing trend in companies relying on outsourcing there are still some who do not clearly understand what is meant by the term outsourcing. This article will examine some of the key elements of outsourcing to help the reader develop a better understanding of the concept of outsourcing.

Outsourcing Defined

In the simplest language possible, outsourcing is when a company delegates the completion of certain tasks to an outside firm or an individual not directly employed by the company.

This individual may be an independent contractor or an employee of another company who is subcontracted to complete these tasks. In exchange for the individual’s services, he or his company receives monetary compensation and/or other considerations as negotiated.

This description of outsourcing makes it far easier to understand the concept. Most people incorrectly assume outsourcing only applies to situations where large corporations have products manufactured overseas by a subsidiary and don’t realize examples of outsourcing can be seen just about everywhere in corporate America.

Domestic Outsourcing

Domestic outsourcing refers to outsourcing where both the primary company and the independent contractor or subsidiary are located in the same country.

One of the main reasons for outsourcing is to reduce costs but it is not always necessary to outsource work overseas to reduce costs. Cost savings will be discussed in greater detail in the section on the benefits of outsourcing but essentially outsourcing results in a savings as a result of a reduction of labor costs.

Overseas Outsourcing

Overseas outsourcing is the type of outsourcing most people already understand. This is where large corporations such as Nike, and even some smaller companies, employ manufacturing plants overseas in third world countries to upsize their profits.

This is significant because their costs including wages, materials and building lease would be considerably higher in the United States than they are in these other countries.

Benefits of Outsourcing

Now that you have a clearer understanding of the concept of outsourcing, you might wonder why companies would go to the trouble of outsourcing certain tasks. Outsourcing is popular because there are a great deal of benefits to the companies who outsource the work. Some of the benefits include:

• Reduced labor costs

• Increased workforce

• Greater flexibility

One of the main reasons companies resort to outsourcing is it can significantly reduce costs. In the case of overseas outsourcing of manufacturing tasks, costs can be cut dramatically because there are lower wages and costs associated with managing and maintaining the manufacturing plants.

However, companies also enjoy a cost savings when they outsource tasks domestically. Reduction of labor costs is the primary source of savings in this case. Independent contractors hired on a contract basis for the purpose of completing specific tasks are often not given benefits such as social security, Medicare and workers’ compensation.

Another benefit to outsourcing is enjoying a larger workforce without actually hiring additional employees. Companies who maintain networking relationships with qualified individuals have more opportunities open to them because they are able to rely on these individuals to assist them if they acquire large or complicated projects.

Finally, outsourcing gives a company a great deal of flexibility. Companies who have a significant workload and backlog of work where the majority of the employees are highly utilized might be hesitant to compete for new work because they do not have a great deal of employee availability.

However, with a network of individuals to rely on if the need to outsource arises, the company has more flexibility in pursuing new work.

When Outsourcing is the Best Solution

There are times when outsourcing is the only option available for reasons such as no in-house employees are qualified or available to complete the particular task.

However, there are also times when outsourcing is not the only option but it is also the best option. In these situations, outsourcing becomes a wise business decision as opposed to a requirement or a matter of personal preference.

Now let’s discuss three situations where outsourcing is probably the best option. These options include:

• When outsourcing saves money

• When outsourcing helps make deadlines

• When outsourcing increases productivity

When Outsourcing Saves Money

Outsourcing becomes the best solution when it saves the company money without compromising the quality of the work. Companies whose goals are predominately financial in nature often focus on the bottom line in determining whether or not to outsource projects or tasks. When the cost savings results in inferior work it is certainly not the best solution.

However, companies who are able to outsource projects to highly qualified and capable individuals while still saving money enjoy the benefit of knowing they selected the best solution for their software related problems.

Whether or not outsourcing saves money is a concept which many have difficulty understanding. When most people think of outsourcing, they picture citizens of third world countries working for substandard wages but this is not an accurate representation of outsourcing.

Nowadays outsourcing often involves hiring high priced, domestic consultants to tackle complex software problems under aggressive deadlines. This explanation makes the issue even more confusing for some who think it is impossible for it to be less expensive to hire a high priced consultant than to complete the task in-house.

Examining labor costs is often necessary to see how outsourcing can often reduce costs. Outsourcing may carry a higher per hour rate but it is important to note that the company is often not required to pay benefits such as social security, Medicare and workers’ compensation to the consultant.

Additionally, the consultant may work offsite meaning he is not putting a drain on company resources. Examining these factors is necessary to determine whether or not outsourcing is the best option.

When Outsourcing Helps Meet Deadlines

Aggressive deadlines often make outsourcing the best available option. Most companies do not want to have to turn down work because they do not have enough staff members available to complete a particular project. Having the ability to outsource software jobs makes it easier for a company to compete for more jobs than their staff could possibly handle.

This is because the managements know they have a network of consultants to rely on during times when schedules are tight. In these cases outsourcing becomes the best option.

Whether schedules are originally set to be rather aggressive or become accelerated do to problems earlier in the project they can become a hassle for many companies. Regardless of the cause of the scheduling concerns, clients may not understand if the consultant is unable to meet the required deadlines.

When Outsourcing Increases Productivity

Outsourcing also becomes the best solution to a problem when it results in increased productivity. Consider the tasks you intend to outsource and determine the amount of time it would take for these tasks to be completed in-house.

Now consider the amount of time it would take to have these tasks completed through outsourcing. If the answer is outsourcing would be quicker, it is logical to go ahead and outsource these tasks. The reason for this is the consultant can be more efficient with the tasks.

When considering productivity it is also important to note that employees who are handling multiple tasks often take longer to complete each individual task then they would to complete each of these same tasks if they were his only responsibility. This is because employees who are multi-tasking are not necessarily as efficient as they believe they are.

The main problem with multi-tasking is when switching from one activity there is a small delay each time the employee switches tasks because he often has to review his recent progress and remind himself what he intended to do next. Conversely outsourcing singular tasks allows the individual to focus 100% on each task.

When Outsourcing Is Not a Good Idea

Outsourcing can really be beneficial for a number of reasons. Some companies enjoy benefits such as reduced labor costs, larger workforces, access to industry experts and increased flexibility through outsourcing. However, despite the obvious advantages to outsourcing there are some situations when outsourcing is not a good idea.

Although there a number of scenarios where outsourcing is a viable business option there are other scenarios where outsourcing is not the best idea. In these situations it is best to keep the work in-house rather than attempting to make an outsourcing situation work out.

When Outsourcing is Too Costly

One of the primary advantages of outsourcing is a cost reduction. In many cases outsourcing results in reduced labor costs because costs such as social security, health care and workers’ compensation are eliminated. Additionally, the increased efficiency resulting when tasks are outsourced to industry experts can also result in a cost reduction.

Despite these many opportunities for cost reductions, there are some situations where outsourcing might be the more expensive alternative and it may also lead to a financial loss instead of a gain. This may include a situation where the cost of outsourcing to a highly specialized expert exceeds the budget for the project.

Fees for individuals with highly specialized degrees or areas of expertise are often quite expensive. Another possible situation is one where finding an individual qualified to complete specialized tasks would be too expensive of a process.

When Outsourcing Causes Loss of Control

Even when tasks or projects are outsourced the company responsible for the work likes to continue to manage the project and keep close tabs on the progress of tasks. It is important for the company to continue to manage the project even after it has been outsourced because they are the ones who are ultimately responsible for the successful completion of the project.

Whenever an individual or company wants to deny the company
access to project files or documents, outsourcing is a bad idea. The company who has the vested interest in the outcome of the project should never be excluded from participating in making decisions regarding the project.

Before outsourcing a task or project care should be taken to establish criteria for the management of the project. Depending on the length and complexity of the project it may also be wise to schedule regular meetings to provide updates on the progress of the project.

During this time the contractor should provide the employer with all documentation necessary to evaluate the progress of the project and verify it is still on track for completion by the established deadline.

When Outsourcing is Not Permitted

Sometimes outsourcing is not a good idea simply because it is not permitted by contract requirements. Some project contracts may have stipulations stating the work cannot be outsourced to an individual or to another company. Inserting such a clause into a contract document is well within the rights of the clients.

When they hire a particular company to complete a project or task, they expect all work related to the project or task to be completed by members of that company unless they specified otherwise when negotiating the contract.

Violating the contract documents in this situation is not a good idea. The company could be penalized by the client. Penalties may include withholding payment or refusing to award future projects or tasks to the company.

Outsourced But Not Outsmarted

There are many who tout the advantages of outsourcing as essentially a little known secret to success. There are certainly a number of distinct advantages to the process of

outsourcing. Some of the most notable advantages include cost reductions, increased possibility for profit and the existence of a larger workforce without maintaining a staff of salaried employees.

All of these incredible advantages may make outsourcing seem as though it is an ideal resource in all situations but this is not true. There are certain precautions which should be taken when outsourcing a project. It is important to be mindful of these precautions when outsourcing a project to ensure the project runs smoothly.

Verify Candidate Qualifications

When outsourcing a task or project to an individual, care should be taken to screen all applicants carefully before deciding to outsource the work. This is important because you want to be sure to outsource the work to a qualified individual. Awarding a project to an unqualified individual can be a costly mistake if they turn in sub par work at the conclusion of the project.

It can also be costly if it results in unnecessary delays or setbacks as a result of the lack of qualifications.

One way to avoid being outsmarted by fancy resumes hyping the accomplishments of an individual is to verify all of the information on the resume before awarding the project. This may entail contacting previous employers as well as references to determine the capabilities and work ethic of the individual.

Taking the time to verify the information on the resume can help to ensure the individual you outsource the work to is truly qualified to complete the project.

Outline Project Requirements Carefully

When outsourcing a project it is important to be very clear in outlining the project requirements. This is important so both the client and the independent contractor understand all of the requirements of the outsourced project. Preparing contract documents stating the exact project details and compensation to be provided is a good idea as well.

Taking this extra precaution will ensure the client does not have to pay fees until the contract specifications are met. A contract can also be helpful if disputes arise and mediation is required to resolve the conflicts.

Additionally, it is wise to include information regarding the required deliverables in the contract documents. This should include the exact end product which should be submitted. In this portion of the document the client can specify information regarding whether they require the project submitted as a hard copy of the completed project, a soft copy of the completed project or both.

Schedule Periodic Milestone Meetings

Regularly scheduled progress status meetings are very important when a project is outsourced. These meetings should be scheduled often enough to ensure the project does not fall too far behind schedule during any one phase of the project. These meetings can be helpful to both the client and the independent contractor.

The client will benefit because they will remain in control of the project and can intervene if the independent contractor is heading in the wrong direction with the project.

These meetings are also beneficial to the independent contractor because they can prevent him from being caught by surprise at the conclusion of the project if he misinterpreted the project requirements.

Ken Mathie
An Easy Way To Create A Popular Auto-Run CD Product For Family, Fun Or Profit - And All It Takes Is Just Two Hours more information click here

How To Begin Structuring Your CD Navigation
(11 Minutes)
In this video I’ll talk you through how to create ‘templates’ that make your CD creation process a lot faster and easier.

Work From Home Business Ideas: Start your own vending machine business.

Have you thought of starting your own vending machine business but don’t know how or where to begin? In the United States, most vending machines that you see out in public places are either owned or operated by store owners or by individuals that start their own business by buying or renting the machines, stocking them and keeping some of the profits from the sales.

You might do either of these depending on the situation. If you are not a store or business owner, you will have to keep in mind that you need locations to place your machines. This will involve being a bit of a salesman and calling locations to ask them to let you put your machines there on their property. Sometimes this can be a little difficult. You have to be able to show them what is in it for them for most businesses to accept.

So what is the best way to start your vending machine business? Well, first you need to be absolutely sure that this is what you want to do and not be just trying to find a quick way to make a buck. Then, when you are sure of your decision, you need to make a business plan. Every successful business needs a good business plan.

You need to be aware of common vending machine business scams and how to avoid them so that your venture doesn’t end in disappointment. Don’t buy into “investment opportunities” or get rich quick schemes.

Make sure that you look the company up with the Better Business Bureau if you are considering going with someone to help get you started in the business.

An independent vending machine business is a great opportunity for the aspiring entrepreneur but remember you will have to get out there and work for it. You will have to buy the machines, buy the product for inside the machines and then convince businesses to let you place them at key locations. You also have to have a solid plan for maintaining and checking on the machines such as set times that you restock them and remove the money.

When you have a solid plan, you simply need to be persistent and stick to it and you should see your business becoming successful. You should also get trade magazines and subscriptions on the industry to help you learn as much as possible so you can be better and profit more.

Vending Machine Business: Maintaining Your Machines

When you have your own vending machine business, you know that the hardest part is usually getting started.

You have to plan the business, buy the machines, buy the product, stock the machines and even find places to put the machines. Its hard work and you will feel very happy when you finally have your vending machines in place and being used by the public.

However, it doesn’t stop there. You aren’t finished with your work as an independent vending machine business owner. While you’d probably like to just sit back and watch as the money pours in, there are still responsibilities that need to be taken care of to keep your business going smoothly and being profitable.

Maintenance

But once you have your machines in place and your products stocked, you will need to maintain the machines. It is important that you check them for product, restock when needed, remove the money regularly and also keep a look out for malfunctions. You want your machines running in top shape so you get the maximum income from them.

You need to stay on top of your machines and be sure they are not malfunctioning. This is a leading cause of both loss of profit and damage or vandalism to the machines which results in you having to pay to have it repaired. You should also have a telephone number on the machine for people to report malfunctions. Jammed coin slots and other common problems can save you loss of profits when fixed right away.

Restocking

You should have a plan and a set time for when you will restock the product in your machines. In time, you will learn when there are busier times and when your product runs out quicker, etc. These are key times to make sure you get product back in your machines. An empty machine means loss of profit for you.

Take the time that is needed to maintain your machines properly and you will see people continuing to use them, business owners continuing to allow you to keep your machines in their premises and more money coming into your pocket.

Ken Mathie