Promoting Your Book To The World

If you have an existing mailing list, tell them about your new ebook first! Offer them the best deal possible - a special offer that no one else will be getting. (You’ve gotta treat your own list the best.)

I would also offer an affiliate program to my customers so they can promote the product to others while they earn a commission.

If you don’t have your own list, the first thing you may want to do is, start sending out ‘joint venture’ offers to other businesses in your field. Offer them a nice-sized commission (at least 50%) and explain to them how they (as well as their customers) will benefit from the deal.

I would send out at least one JV letter, per day!

If all you do is work on striking joint ventures with other marketers and business owners, you will not need any other marketing strategy to pull in amazing profits! Joint ventures are the best thing out there for us writers and marketers — especially online!

You can also use highly-targeted ezine ads to get customers. (Here’s a twist to this technique: instead of targeting customers, target affiliates who will help you sell the product! This strategy can grow your business very quickly!)

Another strategy that can work well for you (if you don’t have an existing customer list) is to write short, focused articles and submit them to targeted ezines. Articles can be a great way to get viral advertising working for you.

There are hundreds of other strategies you can use. However, the ones listed above are some of the best and most effective ones around. You should always go for ‘quality’ traffic verses ‘quantity.’

What To Do When You Get Stuck

If you get stuck or lost at any point during the product creation / marketing process, don’t panic. There’s an easy solution!

Just watch what the experts in your field are doing and how they’re doing it. Then do the same thing.

Example: If you can’t think of a great title for your ebook, look at what the experts are doing. Or, go to amazon.com and do a search for books on that subject. Read the titles/headlines and you’ll get some great ideas from there.

Don’t know how to create an outline for your product? Look at how the existing books are formatted.

Having a hard time creating a killer sales letter for your product? Just look at the top sellers and see how they’re doing it. And model yours after the best sellers!

Most of the work has already been done for you. You don’t have to steal other’s work, but you can look at their stuff to get ideas… you can model after the successful ones. And of course, make yours better!

Another good point to keep in mind is… your book doesn’t have to be hundreds of pages long. I tend to create short powerful reports because they are quick and easy to produce.

That’s a great way to go, especially if you’re a new marketer and want to get your feet wet.

Best of all, short reports allow you to spread your risk.  Listen, all of your projects will not become home runs. That’s just the reality - of any business - that most of us have to accept

So, if you invest a lot of time and energy into creating a monster ebook that turns out to be a dud, you would have lost all the time and energy you put into that project… with nothing to show for it.

On the other hand, if you had only spent a few weeks on creating a much shorter ebook which also turned out to be a dud, you could quickly pull that one out and replace it with another short one. Your risks are dramatically reduced and your chances of putting out a winner is increased!
See, it’s better to create 10 little ebooks per year and have 2 of them flop (which means 8 of them are bringing in the cash!) than to only create one or two big ebooks in that same year and risk having them both flop. There is also a much better chance that 1 of your products will be a hot seller if you have 10 of them out there, instead of just one or two.

That has been my strategy for the past 7+ years. And it has worked very well for me. It can work well for you too.

Make It Better!

Most importantly, keep testing and tracking everything you do!

After you have the basics down, start testing everything to make it better.

Test your headlines to see which one pulls better.

Test your offer, packaging, benefits, pricing… test everything! Don’t let anyone tell you what they “think” will work. Let your customers decide that for you.

Measure the response of everything you test to find out which is working better and producing more profits.

Don’t ever stop improving on what you have.

Each little improvement you make (after testing it out) can mean substantial additional profits for you. It’s the easiest way I know of to give yourself a raise without really doing too much extra work.

Finally, make your package unique, either through the offer, the packaging, or the product itself. Make yours stand out from the rest of the pack..

If you don’t do that, you’ll be lost among the other mediocre offers, and your customers will probably never find you.

If you can’t think of a way to make your product/offer unique, just look at how other industries are doing it. You’ll get some great ideas just by watching other businesses that are completely unrelated to your field.

Do the above and you’ll continue to get great results.

Ken Mathie
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Creating Products In A Few Hours!

Creating products is so easy, all you have to do is break away from the limitations of the ’standard’ way of creating products.  In other words, you don’t have to do all the work yourself!

In fact, if you get a little creative, you won’t have to do any of the work! You don’t even have to know a thing about the subject that you’d like to create a product on.

The tips and strategies provided below will definitely get your brain firing on overtime.

Interview An Expert

The fastest and easiest way to come up with a high-value product is to interview an expert on the subject which you want to write about. You would entice the expert by reminding him of the free publicity he/she would get from your promoting the interview. The more well-known the expert is, the more marketable the finished product will be.

You can also interview several experts and compile all the interviews into one product, in order to cover different angles and strategies on one subject.

Or, you could pick a general subject, break that up into sub-sections and then interview an expert for each sub-section. For example, if you’re creating a product on ‘Internet Business

Success,’ you could interview an expert on product creation, another on copywriting, and another on marketing strategies, and so on.

Your interview can include a set of specific questions, or just one question that requires a detailed answer.

You could also ask the expert to offer you a step-by-step plan that readers would be able to follow to get to their goal. (The easier you make it on the reader, the more likely will he be to buy your product.)

There are various formats you could choose to conduct and publish the interviews. You could simply send the questions to them via email and publish the answers into a report or ebook format. You could also choose to meet the expert one-on-one and record the interview, or you could conduct the interview over the phone and record it that way.

If you choose to record the interviews, your product package could then contain the audios as well as the typed up transcripts. Your pricing would also vary depending on which formats of your products you provide.

Heck, you could even video tape the interview and sell copies of the recorded video.

Record Your Own Tips and Advice

If you’re an expert in a subject yourself, you could get a friend or partner to ask you preset questions and record/transcribe those.

You could also do a (free or paid) tele-seminar, record that and turn that into an instant product. Offer it as downloadable audios, an actual CD, or just the typed up transcripts.

A similar strategy can be used on live seminars. You can either video tape the seminar, make a audio recording of it, or both. You could just as easily invite other experts to join you in the seminar and turn that into an instant product.

Of course, these days, you can also do a webcast i.e. a seminar via the Internet, record that and turn that into a product.

Turn Existing Content Into Products

You can just as easily contact a bunch of experts and ask them to submit their best articles or reports on a particular subject. Then, compile them into a larger report or even an ebook.

Each expert gets to include their web links at the end of their content so they get free publicity from the submission.

You could further get instant exposure for your newly created product by giving all the experts who participated the first chance at selling the product to their own customers. (You can also use this strategy with interviews.)

The same idea can be used to borrow/reprint sections of ebooks, audios, or even existing videos. Contact the author and ask for permission to reprint the content in exchange for free publicity.

If you want to create a product for the ‘copywriting’ crowd, you could contact several copywriting experts and ask them to submit a sales letters that they wrote for one of their products. You could compile all the submitted letters into one mega collection of “proven salesletters.”

You got an instant product!

You could take this idea further and ask each expert to break the letter apart and explain the specific techniques they used to create the letter. That added information could easily double or triple the value of your ‘proven salesletters’ package.

Our next post we’ll discuss:
Update/Republish Existing Information
Co-Create A Product
Help Finish Incomplete Projects

Ken Mathie
200+ Untold Work from Home Business Plans and Ideas