Attraction marketing is one thing that lots of marketers do not know about. Sales or selling is a tainted word to lots of folks. They overlook that to be able to buy anything you first must make a sale to get the money to buy. Folks tend to connect a salesperson with the classic stereotypical used car salesman. Lots of folks have had the unlucky experience of walking on a car lot and then being swarm by salespeople looking to “help you!”

God help you if you do decide to buy an automobile from one of these salespersons because you’ll have to do the negotiation dance. This is when you make an offer and then the salesman takes it to his sales manager who makes a counter offer. This goes on for a while until you get the heck out of there or buy. This process stinks.

Now if one of these salespersons started handing out his business car offering a free report on how to buy an automobile with insider secrets then this would be a great report with thorough insider information. He turns into an expert and obtains your trust.

So who do you think you would buy an automobile from - one of the scavengers waiting on new prey or the salesman who has your trust? You would definitely buy from the salesman who gave you the free report.

Here is the reason why - you bought from this salesman because he did not sell you. The one thing that he did was to offer you the information that you needed to make your decision. He led you through the process without making you feel unlucky.

This is a great example of attraction marketing.

Imagine your success if you started using attraction marketing in your home based business.

How could you do this in your business? Well here are a couple of pretty simple thing that you can do to get started.

Start to focus on how you can serve your prospect, client, or customer.

Start thinking about the needs of your dream prospect. Network marketers have been chasing folks in all sorts of ways and in all sorts of places. The conversation usually starts with, “I want you to look at my new business” or “I want you to check out my new health drink.” This is terrible because it starts out with selfish intent that lots of folks can recognize and are resistant to those methods. The truth is that most folks do not care about what you want.

Now attraction marketers know that the best way to get a person to work with you or take a look at what you are offering is to know how your product or opportunity will benefit the prospect. You do this by genuinely being interested in that person and asking good pertinent questions. The you can tell then how your offer/product will solve some of their problems. Talk to them from their point of view and not yours.

Start promoting you as an expert and offering information that folks want.

This sounds a little whacked particularly if you do not feel like an expert. You must recall that this is a relative term. You can be an expert as long as you know and do more than the next man in your arena.

The best way for you to come across as an expert is to give out some information pertaining to your chosen business arena. This could be a tips guide or describing an productive method that you have used to grow your business. This does not have to be rocket science; it just has to be good solid information.

You do not have to worry if you feel like you do not have anything to offer. Look for someone else’s report and give it out. You can do a review on a product or program which will get the ball rolling. One of the best reports used is the 7 lies of network marketing. Effective network marketers have used this free report to promote their business and generate leads.

Once you begin to get the feel for this awesome marketing method you will begin getting all sorts of ideas. You can always check out an attraction marketing blog or site to get more ideas. Also join a network marketing coop to fully take advantage of all your marketing efforts.

Giving out promotional items can be very expensive, so why not get the recipients to pay?

Rather than distributing inexpensive promotional items that your recipients don’t really want and aren’t likely to keep, why not add some perceived value to the item and get them paying for each one that they receive?

Better still, why not use the promotional item to encourage them back in the future to buy more - at the same time they are likely to buy from you again?

Sounds too good to be true? Have you ever noticed fast food chains entice children back into their restaurants by offering a different toy each week? Come back next week and you get another new toy. Maybe not a huge branding, but you know by looking at them where they are from.

What can we learn from this clever marketing strategy? Well, if you are a shop, put a little thought into some promotional items. Select items with a theme that can be developed over weeks. Maybe a different coloured item each week, a different variety or a series of characters.

Get posters printed and advertise the arrival of this new promotional item. Then sell it to the customers (or their children) for a small amount. Be sneaky even - ‘Get this wonderful toy for just