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Ken Mathie

Ken Mathie

Dear Friend and Business Owner,


Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?


Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia


Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.



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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...



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Archive

Posts Tagged ‘Marketing Strategy’

Create A Method To Sell To Your Customer

April 20th, 2009

Having a useful strategy is essential to long term profit. Sure, you can launch a product or website without a strategy and have some short term success . However, if you want to be profitable in the long run and have a business that keeps expanding, it’s essential to have a multi-pronged marketing strategy. Keep reading to learn about the various parts of a strong marketing strategy.

Search Engine Optimization (SEO)

For a business to expandover the long run, it is important to rank in search engines . Getting this handled can bring you a pool of targeted trafficwithout you having to continually invest in it.

The most important piece of SEO is getting backlinks, which is why this is a long term strategy. Trying to get ranked #1 over the course of a week is completely unrealistic . On the other hand, it is quite realistic to try and get a top 5 ranking between three to six months.

Pay Per Click (PPC)

A lot of highly successful web businesses are launched through Pay Per Click marketing . If you can get your PPC sorted out, this will be a great source of ongoing traffic for you.

The first piece to look at is Google AdWords. After you get AdWords sorted out, then move on to other search marketing networks.

Once you know what a click is worth to you, you can even consider buying banner ads on high traffic websites in similar niches. You can often drive a whole lot of traffic using this method.

Social Media Marketing

Websites like Digg or StumbleUpon should be part of your overall marketing strategy. Getting to the front page of Digg for example can bring so much traffic all at once that your servers may crash.

Social media is a great way to get the attention of webmasters and bloggers.

Blog Marketing Strategy

Even big companies like American Express, Burger King and Google have gotten involved with blogging. In fact, Google has multiple blogs now.

Blog marketing is a excellent way for relationship marketing. Building a relationship helps to increase sale because of better use interaction.

Blogging is in many ways the future of the internet. Get acquainted with blogging and consider starting a blog for your company’s long term success.

Articles and Press Releases

Another important piece of your long term marketing strategy may be articles and press releases.

Article marketing is a powerful way to drive traffic online. The secret is to not just submit articles to directories, but to contact other sites and offer to write unique articles or give them articles to put up. They get free content and you get a back link.

Press releases are a great way to get your content out there, especially if you have something newsworthy to say. Get used to sending free press releases; and if something very newsworthy comes up consider paying the $300-$500 for sending out a professional press release.

Your Marketing Target Market Strategy

A good marketing strategy will implement a many pronged approach to generating traffic and sales. The methods mentioned here are some of the most popular ways to generate traffic. Create your own marketing plan and decide how you plan on bringing in more customers!

If you are interested to know more. Check out Internet Marketing Blog or you might be interest in a Article Writing Service as well.

Want to make more money online? Visit this blog and read about forex trading online!


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Can you really use articles to build lists? – Useful Essentials

April 16th, 2009

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

Blogging guide and blogging for cash

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

Read how to get web traffic.


Boosting Email Marketing With IM Niche Formula

April 16th, 2009

IM Niche Formula and What you must know regarding Email Advertising Lists

Did you know that with IM Niche Formula Best Bonus you could boost your email marketing strategy.

Many companies the world over are in search of ways to build their email marketing lists. Endeavors are being made by well known corporations to get hold of their current customer’s email addresses and at the same time, new corporations are working hard to assemble an email list that is unusual. Let’s take a look at the things you ought to know when creating your list for promotion through email. Attempt to link with neighboring industries. The meetings in your vicinity such as seminars and city commerce luncheons are a great place to meet other professionals and exchange cards and information with them so you should make it a point to attend those. Trade industry cards and ensure that you get back to them – using email naturally.

Then again, you must see to it that the people in this network possess a liking for your offering and the possibility of them sharing acquaintances with you. It’s poor form to contact businesses that wanted nothing to do with you. Endeavor to go to business shows. Create opportunities for networking by setting up a cubicle, arranging a presentation or merely ‘attending’ a gathering. Find fundamental contact particulars and put forward sponsorships and ‘on the house’ benefits. People who provide you with their details have decided to participate in your advertising approach. Cater to both customers and trade associates by arranging for and participating in informational seminars. Different means of networking and registration statistics can be utilized to build contacts for your email advertising list.

Retail storefronts are a great place to expand your email marketing lists. You can come up with a sketching or a competition which necessitates registration. This type of marketing activity includes kiosks at malls which tempt you to register with the prospect of winning yourself a new car. Most likely you have participated in such an activity at some point without comprehending it. Any storefront opportunities are well-received and are a great way to add to your email marketing lists of contacts

A desirable way to boost your email marketing contact list is to carry out store front activities since they are highly appreciated. Be a part of the incidents that take place in your neighboring area. Numerous people like to make their presence felt at occasions such as launches, ceremonies, and musical events, etc where a lot of individuals have gathered. You can consider the possibility of teaming up with similar minded businessmen for supporting one such event or you can finance one alone. This will provide you with an opening to widen your Internet mail address directory and build a name for yourself. Distributing postcards is among the absolute mail marketing methods, which is an awesome means to increase your email contact register. Sending out postcards with your company name and site, in great numbers, and then bringing together contacts while they inquire or visit your site, is an option. Presenting some type of incentive will in turn get you the paramount comeback. Think about telephone marketing. Attempting to apply this channel, can take up a lot of time, but has good returns, if undertaken as expected.

It is possible to employ phone calls to get in touch with your preceding clientele and an awesome means to renew former dealings and possibly build new contacts. Just don’t allow your telemarketing staff to call during lunch and dinntertime hours. Any type of marketing, including email marketing, is intended first and foremost to commence communication and to touch base with people.

You should do your best to translate your everyday interactions with people into business growing leads and contacts. Fostering your people expertise and permanently holding fast to the standard; deal with your clientele as you would want to be dealt with in the same state, will ensure that you set up a winning email marketing lists campaign and a long term growth for your business.






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