30 Top Ways
To Package Your Information Products
For Maximum Riches

Remember, stop thinking of a “product”… think in terms of “content”.  Think about the outline you built and the content you’ve collected.

That content IS your product(s).  The way you package and present it is just window dressing.

Here are the 30 most effective and profitable information product types which you can use as a guide to package your own products:

1.   E-Books

Content converted to a PDF file.  You’ll see a free way to convert content to a PDF later in this action guide. 

2.   Books

Content converted to a PDF file and then sent to a printer. 

If you want to self-publish your book, you’ll see a great Print-On-Demand (POD) website later in this action guide.  You can print just one book or 25,000.  It’s a great way to get started with a physical book.

3.   Newsletters

Content ‘sections’ (articles) that are either used in an offline newsletter or an online ezine.  A book of content could give you enough content for a year’s worth of newsletters.

4.   Blogs

Content ‘snippets’ used in an online blogging program.  Snippets would be like taking the title and first paragraph or two from an article. 

The debate is still out on this but there are some who say you should use the entire article of content for a blog and others who say you should just use a quick snippet of info to capture the reader’s attention.

5.   Audio Books

Record yourself (or someone else) reading your book content.  Yes, just read it and record it.  Voila – you’ve got an audio book.

Later in this action guide I’ll show you how to do this with a free software product.

6.   Podcast

Record yourself talking about your subject matter. 

You can read part of your book.  Like reading sections or chapters of the content.

You can just talk about it.  You’ve done the research.  You’re now an expert.  Just talk about what you know.

You can use the free software product given later to record your podcast.

7.   Audio Program

Multiple audio CDs in one program. 

Whenever you gather content for an idea you’ll always have more content than you can fit into a book or e-book.  A one CD ‘audio book’ could become an full blown ‘audio program’ by breaking it into separate CDs for each chapter and adding additional content.

8.  Vlogcast

This is just like a blog or a podcast except it’s recording the content as a video instead of text or audio.

Although you will have to invest in a camera (either digital video camera or webcam) the software to edit and package the video is completely free – I’ll tell you about it later.

9. Video Program

Just like the Audio Program except the content is recorded as a video.  For example, you could read the book into the camera or you could be recorded teaching the material to a group.  Break the content up into sections and place each section on a separate DVD.

10.  Workbooks

Examine your content and create a book or report specifically designed to ‘teach’ the material.  Present the information in a summarized format and have questions for each book chapter/section.

11.  Multi-Media Kits

Put your book, audio book and/or DVD or you reading your book together.

12.  Coaching Program

Present your content via the phone or email depending on how you’ve structured your coaching program.

13. Teleseminars

Present your content via the telephone – normally in an interview type format.  However, I have listened to a few teleseminars that was just the expert speaking the entire time.

14 Teleworkshops

Present your content via telephone in a “workbook” type scenario.  Make it a smaller group with an interactive layout.

15. Home Study Course

Combine books, audio programs, video programs, workbooks, etc. into one product. 

Anyone who can create enough content for an e-book has enough content to convert their content into a Home Study Course and have a high-end product to promote.

16. Membership Site

Include your text, audio and video content in a secure website where your clients pay you each month for access to the material.

The great opportunity here is it is residual income that continues each month.

17. Radio Show

With the power of the internet anyone can have their own radio show.  You can record the content and have it played at various times or you can do a live show.  Same content as a podcast.

18. TV Show

Internet TV (IPTV) is coming very quickly.  Just like internet radio – within 1-2 years anyone can build their own TV show on the internet.

19. Syndicated Column

As an expert in your field, you may be asked to submit your articles to a newspaper.  Or you can post your articles on your own website and others can syndicate the content via RSS feeds.

20. Articles

Crop your book content into smaller sections – and you’ve got a ton of articles you can use online or offline.

21. Mini Books or Reports

You guessed it… if you have a book with 5 chapters, you could make it into 5 “special reports”.

22. CD/DVD Training

Use your audio CDs and/or video DVDs to create a monthly training subscription service.  Think like “Video Professor”.  You’ve already got the content created – get clients to pay you monthly for it.

23. Magazine

A magazine is nothing but a large Newsletter.  The great thing about a magazine… you can get advertisers to pay you money each month to be listed in your magazine.

24. Software

Convert your content into an executable file.

You don’t have to be a software developer.  I used HTML and Flash to package text, audio and video into an EXE.  Once an EXE I called it software and it could be promoted with a higher perceived value.

25. Keynote Speaking

Summarize your content into PowerPoint slides to speak from when asked to be an expert presenter.

26. Resell Rights

Provide others the ability to resell your product(s) and keep 100% of the profits.

Pro:  Higher perceived value

Con: You lose control of your product

If you want income – this is a great way to do it.  If you have a product you don’t want to lose control of – do not do this.

27. Private Label Rights

Provide others the ability to modify your content, brand it with their own name and resell it as their own.

Pro: Higher perceived value

Con: It will no longer be your product after it’s rebranded.

28. Licensing

Make an arrangement with a company to purchase a large quantity of your product.

For example: A company may license your content for all their employees.

29. Foreign Rights

Convert your content into other languages.

30. Consulting

A culmination of all your research and content presented as required by the person and/or company that hires you.

The key point when it comes to packaging is that you package your product to meet your need.

If you need a viral product – then use a viral package like podcast, special report, etc.

If you need an entry-level product - then go with an e-book, book or audio book.

If you need a high dollar product – then package products together like books, CDs, Workbooks, DVDs, etc. 

NOTE: The most important part of this information is that you notice it ALL comes from the content we put together based on our idea’s outline.

There is NO difference between the content in an e-book, audio and video but depending on the way you package it you could receive a much higher profit because you’ve provided a much higher value to the client.

Make sense?

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Planning The Outline & Content

Since this series of posts is about creating products fast, you’ll notice me offering you some amazing shortcuts throughout this report that will help you get your ebook written super fast!

To get my outline and content setup, I just go back to the sketch pad  and play with it. I’m one of those people who likes to see everything laid out in front of me if I am to arrange them in any kind of order or sequence.

Of course, it doesn’t have to be done on a large sketch pad, like I do. Find out what method works best for you and do that.

You can just as easily create a document on your computer and start jotting down ideas for the book there.  Basically, you want to make a note of all the sub-sections you will want to talk about. Then, when you’re done listing these sections/chapters down, just arrange them in a sequence/order that makes sense. You’ve now got a table of contents, or at least the first draft of one.

Here’s an easy way to get some ideas on creating an outline for your book: just look at the existing books on the subject! Whenever possible, try to use what’s already out there, there’s no point in reinventing the wheel. Go to the library and pick out a book on the subject you’re writing about and see how they have it all laid out.

I’m not saying “copy” it word for word. Just get “ideas” on what to do. If the book you’re looking at has a good outline, you can model off of that. If the outline (table of contents, etc.) are hard to follow on that book, you can improve on it when creating your ebook! (So, you’ll get ideas on what to do and also what not to do by looking at existing samples of work.)

That should be the core mindset for you while you’re creating your own products:

Make your product better than what’s already out there!

I can’t tell you how much time to spend per day on each chapter because I don’t know what your lifestyle or schedule is like. Just spend some time working on the chapters, one at a time, and pretty soon you’ll have the ebook completed.

Here’s what I would suggest you do each time you sit down to work on your ebook: Look at the Table of Contents you’ve created and pick a subject/chapter that most interests you at that time.  Work on that chapter!

You’ll enjoy the process a lot more if you’re writing about something that excites you at that moment.

There are many other benefits to doing this as well, which I won’t go into here. Let’s just say that when you’re excited about the subject you’re writing about, your reader will feel that excitement when she reads your ebook. And that’s always a good thing. There are too many boring writers (and books) out there. Yours won’t be one of those if you use the above\ technique.
Avoiding Doubts, Fears, and Writers Block

I’ve been creating ebooks and reports for a while so I don’t find myself doubting or fearing the future too much. But, that can happen from time to time, especially if you’re a beginning writer.

Here’s a simple remedy: do whatever it takes to shift your focus. That’s all there is to it.

Put the project aside for an hour (or even a day) if you have to. Go watch something funny on tv. Listen to your favorite music. Read a motivational book or article, play with the kids, or just go for a walk.

It’s really not as difficult as we often make it out to be. Just change the track your “train of thought” is currently riding on.

Doubts and negative thoughts may enter your mind occasionally. Don’t fight it, just gently nudge your thoughts towards the positive and productive.

Then, go back to the project with a new, fresh attitude and perspective.

It also helps to envision the end result just the way you want it to be.

For example, if you’d like your book to earn you $50,000 per year, keep seeing/visualizing that result consistently, as if it has already happened! This process will burn the “success” image into your brain and pretty soon, doubt will be a thing of the past.

Once you get excited about the end results you’ll achieve, get back on the computer and start writing!

Proper Layout and Design

Again, don’t make it hard on yourself, especially if this is your first ebook. Just go out there and look for the best sellers related to your subject. Study the best ones and find out why

they are the best. What is it about them that’s appealing to you. Then, use those formats as models.

Here’s an easy way to make your ebook easy to read: suck the reader in! Most how-to books are dry and boring, with just a list of facts and figures. Make yours entertaining too, if possible. Here’s something you should always keep in mind…
 
“It’s not the story that makes a hit. It’s how the story is told!”

See, anyone can write a book that delivers facts and figures. But few people can write a book that others would want to read. This is why it’s so important to be passionate and excited about the subject you’re writing about. And, it’s also why you want to write in a conversational tone instead of the rigid formal tone that most text books use.

Inject your personality into the ebook. If you have a great sense of humor, give your readers a taste of that. (Of course, you don’t want to force or fabricate a personality. Just use what comes naturally. Don’t try to be somebody you’re not.)

Pricing Issues

How do you decide what the best selling price is for your ebook. Surprise, surprise. I just look at what’s already out there. Research is your biggest ally in this business. I look at how much the other sellers are charging for their products. I also look at the sales page to find out what they’re offering in exchange for that price. And whenever possible, I take a look at the actual products others are selling, to see how well they’re done and if they are worth the asking price.

Then, there are several ways you can use that information. Here’s an example…

If most people are charging $47 for the standard info on the subject, you should aim on offering:

2) a better product/package, and

3) a better deal/offer.

So, you can either offer the same or similar info for say $39.97… or you can keep the price at $47 but add some valuable bonuses to the package to increase the perceived value of the overall package (or provide additional useful info in your main product that other people are not offering. Make yours better, remember?)

Promoting Your Book To The World

If you have an existing mailing list, tell them about your new ebook first! Offer them the best deal possible - a special offer that no one else will be getting. (You’ve gotta treat your own list the best.)

I would also offer an affiliate program to my customers so they can promote the product to others while they earn a commission.

If you don’t have your own list, the first thing you may want to do is, start sending out ‘joint venture’ offers to other businesses in your field. Offer them a nice-sized commission (at least 50%) and explain to them how they (as well as their customers) will benefit from the deal.

I would send out at least one JV letter, per day!

If all you do is work on striking joint ventures with other marketers and business owners, you will not need any other marketing strategy to pull in amazing profits! Joint ventures are the best thing out there for us writers and marketers — especially online!

You can also use highly-targeted ezine ads to get customers. (Here’s a twist to this technique: instead of targeting customers, target affiliates who will help you sell the product! This strategy can grow your business very quickly!)

Another strategy that can work well for you (if you don’t have an existing customer list) is to write short, focused articles and submit them to targeted ezines. Articles can be a great way to get viral advertising working for you.

There are hundreds of other strategies you can use. However, the ones listed above are some of the best and most effective ones around. You should always go for ‘quality’ traffic verses ‘quantity.’

Ken Mathie
An Easy Way To Create A Popular Auto-Run CD Product For Family, Fun Or Profit - And All It Takes Is Just Two Hours more information click here

Sell Your Ideas 

Instead of creating the products yourself, you could put together a report that lists all of your creative ideas, so that others could use them to create their own products (kinda like this list.

You could even create a membership site where you share one (or a few) new idea(s) each month. 

Hold A Contest

Example: If you’d like to write a report/ebook on ‘creative landscape designs,’ you could hold a contest and ask everyone to submit their best ideas/designs and allow you reprint rights to the submissions.

Then, compile all the submissions into one report/ebook.

Templates, Forms, Etc.

Create templates for others to use, compile a bunch of them together to create an instant product. Example: If you’re a graphic designer, you could create ebook templates, header templates, web site templates, etc. If you’re a copywriter, you could offer several web copy templates that people could use to easily create their own sales letters, etc.

You could do the same thing with commonly used business letters, forms, etc.

Resources List

You could very easily compile list of useful resources on certain subjects and turn that into a product. Example: a list of free advertising sites, article submission sites, free hosting or free web space sites, free clipart, free autoresponders, etc.

Directories and Guides 

You could also create a directory of sites, resources, software or even businesses. For example, you could create a list of the best restaurants in your area and offer some information on each, as well as dining tips, and so on. 

Capitalize on Trends and Fads

Here’s an easy way to create a hot-seller…  When the ‘Lord of the Rings’ craze hit the big screen, people started selling anything and everything that even remotely tied to the movies in some way. And, the fans bought ‘em all! The same happened with ‘Sideways’ and the wine craze, Atkin’s diet craze, and every other fad or trend that hit mainstream media.

What current hot trend or fad could you attach to your product?

To be honest with you, your product doesn’t even have to be an actual product!

You could just as easily compile a bunch of powerful testimonials about someone else’s hot product, add your affiliate links to it and pass the document around.

Allow others to pass it around freely as well. Pretty soon your little report of testimonials can start earning you commissions.

Yes, it can be that easy, IF you decide to make it that easy. Remember, don’t let how ‘most people’ create products limit your creativity and options.

Ken Mathie
An Easy Way To Create A Popular Auto-Run CD Product For Family, Fun Or Profit - And All It Takes Is Just Two Hours more information click here

Instant Ideas To Publish Information Product For Profit.

Update/Republish Existing Information

Find an ebook/manual that’s at least a year old and ask the author/publisher to update the information. For example, you could approach the author of a “free classifieds” directory and offer to help update the information to include all the new resources that came about since the directory was last published.

You could also approach the author of a printed product and ask to convert his product into an audio CD…or visa versa.

How about taking an ebook on ‘general gardening tips’ and modifying it for the ‘vegetable gardening’ market.

Co-Create A Product

Another way to save time is to ask an expert to co-create a product with you. If it’s an informational product, you could both write it together, and split the workload. The product would be finished in half the time.

The same can be done by involving several experts/authors. Each one would get assigned a portion of the work, say one chapter per author, if it’s an informational product.

Help Finish Incomplete Projects

Most successful product creators, especially informational product creators, have at least one unfinished product. You can offer to help them finish it. The profits and exposure can be shared between the two of you. This can be applied to ebooks, reports, manuals, manuscripts, even software/scripts or non-informational products.

Use ‘Private Label’ Content

Private label rights offers you the right to insert ‘your name’ as the author of the product. You don’t have to write a single word except type in your name and website info.

You could either pay for these rights with cash, or barter/trade using your own products and/or reprint rights.

Remember, you can also use private label articles to create ebooks, audios, and even physical products like printed books and compact discs.

Hands-On Video Or Camtasia Presentations

Another super easy way to create a high-value product is to create a “how-to” video or computer presentation simply by recording yourself (or an expert) while working on the project. 

For example, you could create a “how to” product that teaches others to use/learn the features of Microsoft Word by recording yourself using MS Word and explaining the features. Most people prefer listening over reading, and watching over listening. They want ‘easy.’

Create A Package Using Existing Products

Approach several product owners and ask them to donate their product to your project, in exchange for publicity and a cut of the profits. Once you have a bunch of products from different owners, package them together and sell the bundle for an attractive price.

Also, allow each owner/participant to promote the site to their own customers for a cut of the profits. It doesn’t cost you a thing AND you get to build your own list fast!

Public Domain Information

This is another strategy/topic that’s hot right now. Look for public domain information and republish, re-author, re-title and/or repackage it.

You could also go after out-of-print informational products and work out a deal with the original publishers/authors.

Case Studies

Ask several experts to offer a case study of their most recent project. For example, if you’re writing about press releases,  you would ask each contributor to give you a copy of their last ’successful’ press release and explain the what/why/how of the reason for it’s success. Compile the case studies into a guide that you can sell.

Checklists and/or “Top 10″ Lists

Create (or ask an expert to put together) a simple checklist that one could use as a guide. For example, you could put together a ‘travel checklist’ which travelers could use to ensure that they have everything they need before they leave.

You could also use the same idea to create a “Top 10…” list for any subject. Example: “Top 10 Ways To Increase Your Website’s Profits,” etc.

Ken Mathie
An Easy Way To Create A Popular Auto-Run CD Product For Family, Fun Or Profit - And All It Takes Is Just Two Hours more information click here

Video 1. How To Make A CD Start Playing Automatically
(9 Minutes)
In this video you’ll discover how to make your CD’s start automatically as soon as they’re placed in your customers CD drive.