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Ken Mathie

Ken Mathie

Dear Friend and Business Owner,


Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?


Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia


Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.



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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...



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Archive

Posts Tagged ‘Credibility’

Ensure The Safety Of Your Online Business

June 27th, 2009

It’s time for your second lesson. I hope you found lesson on informative.

In this lesson we will start going over the steps you need to take to ensure the safety of your online business.

I am guessing that, since you decided to sign up for this crash course, that you have already started your own online business or you are thinking about starting one soon.

However, there are risks involved that you may not know about and there are things that you should do to protect yourself from losing everything that you are working so hard to achieve.

Did you know that the courts are levying increasingly heavy fines on people who have been found guilty of online business crime?

They don’t care if you didn’t realize you were doing anything wrong. They will still hunt you down and charge you. By not knowing the basic laws you could get yourself into trouble completely by accident.

Although there is a wealth of reliable information online. The simple fact of the matter is when it comes to protecting your online business you shouldn’t rely on second hand information or other online marketers for legal or accounting advice.

One of the first things that you should do is find a good lawyer and accountant. If you can’t afford a lawyer you may want to find a paralegal or check into an online service like legalzoom.com. Just be sure to check their credibility before you give them your money.

When it comes to legal matters, in particular, you will need to look for a professional that understands the nature of running a business on the Internet.

Because the laws that govern what you can and cannot do or say on any sales enabled websites that you create are generally going to be the laws of the country where you currently live.

However, you are most probably going to transact business with customers from many different countries, and you need a lawyer who can handle any legal problems that arise from such international, cross-border transactions.

You will also find that most lawyers are probably not familiar with how Internet businesses are run, and therefore you need to search for someone who can really help and protect you. Look for somebody who

understands the nature of transacting business online and the ramifications of running a business that genuinely does not recognize international borders. The best place to start is online. Try doing a search for “lawyer Internet law” and you will find several resources that can help you track down a qualified professional.

Do not be tempted to try to teach any lawyer that you approach how Internet business works, because the information that you provide to them will probably be based on what other people have told you, and we have already established that such information is often incorrect and inaccurate.

Finding a suitable accountant, on the other hand, should not be a complex matter, because your business is essentially no different from any other, apart from the way that you accept payments.

Unlike a ‘real world’ offline business, you are unlikely to issue invoices to your online customers, and therefore the ‘paper trail’ that would most commonly be associated with accepting payments is a little more complex and obscure than normal.

Make sure that the accountant you engage is aware of this from the outset, and ask them what kind of documentation you need to keep for them. Taxation is something that you need to talk to them about too and we will talk in more detail about that in your next lesson.

Ken Mathie

Enhancing People’s Lives Through Creative Technology

ebizstore.net


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Finding The Best Affiliate & Pay Per Lead Programs – Insightful Information

March 29th, 2009

Having a good web presence is crucial for your success, and you have that.

However, it’s not the only ingredient required for success. You must be able to monetise your site perfectly…and that means knowing which marketing affiliate program to link to as well as keeping your finger on the pulse so you know when new, big internet business launches are available.

To maximise your revenues from your IM blog, you should take part in as many high profile launches as possible. The internet marketing core market is
continually looking for NEW products and services – it’s key to be able to offer them what’s hot right from your blog.

How To Find Out What’s Happening On The Internet Marketing Scene?

Two of the main ways that I use are:

(1) Keep an eye on http://www.imnewswatch.com/ which details new events & products within the IM industry.

(2) Pop in to forums like the Warrior Forum – http://www.warriorforum.com/

That’s all you really need to be doing on a basic level to stay in the loop.
When you see a new product/service from a big name guru then my advice is to purchase it to make sure it’s good before recommending it on your blog.
Credibility is important, and you do not want to promote a product that you don’t genuinely believe in.

Some Of The Popular Affiliate & Pay Per Lead Programs You Can Use

Your blog comes fully customised with Adsense & selected affiliate programs – however, you can choose to set-up even more affiliate and
pay per lead links inside your blog if you wish.
You should also add new content regularly to your blog, and the below affiliate/PPL programs
will help you to earn money from every post.

Here’s a list of some good affiliate programs that fit right in with
the internet marketing niche:

Web Ceo – http://www.webceo.com (Earns over $70 per sale on a popular
search engine optimisation software)

Axandra – http://www.axandra.com/affiliates/index.htm (Pays upto $157 per sale on SEO software)

An increasing number of businesses are choosing dedicated hosting –
the affiliate program below offers upto $775 per sale on their dedicated hosting services:
http://www.liquidweb.com

Derek Gehl Products – D.G. is a very well known marketer with some high converting products. You can earn monthly checks of upto $4,500 through
his affiliate program: http://www.marketingtips.com/assoc/

Some Pay Per Lead Programs For Internet Marketing

Before we go on, please remember that pay per lead is a more dynamic
affiliate model that pay per sale/Adsense. This means the payouts and
programs are subject to change their offers and revenues (or even switch
from PPL to PPS at their whim).

From CJ.com (Commission Junction):

Compete.com – $85 Per Lead (client must complete a purchase)

Yahoo Search Marketing – $15 Per Lead (get paid for giving away $50 free credit)

Entrepreneur.com – $5 per lead

Pro Stores – $20 to $100 per lead

From Direct Leads:

Keyword Max – $12 per lead

Branko Rakic
Web Traffic Pro
http://web-traffic-pro.com/

P.S. Unlock your financial abundance with the help of emotional freedom technique.


Starting an Online Business – Affiliate Programs Make it Easy

February 22nd, 2009

If you have been longing to start a business online you may be coming across terms you’ve never heard before. You may also have found the opportunities available are overwhelming. Where do you begin?

AFFILIATE PROGRAMS – EASY START

Affiliate programs may be the easiest online business to start running. Why?

With any online business you must have a product or service to sell. First you must create this product or service and then you must be able to fill orders.

Selling your own product or service also means creating a website, learning how to write ad copy, setting up a marketing plan, being able to accept payments online and obviously doing the work. If you’re selling a physical product then you will need to make or buy the item, package it and pay for shipping costs. If you provide a service than you will likely have to start by doing free jobs to build your credibility and then when you are charging for your service you are still limited by how much work you can actually handle. for more please visit internet marketing

THE MAGIC OF AFFILIATE PROGRAMS

Affiliate programs are a great way to get started in an online business. In fact there are even some ‘Super Affiliates’ who are making fabulous incomes from affiliate programs. So, what ARE affiliate programs?

Affiliate programs allow you to sell another company’s service or product and make a commission on every sale or lead. You do not even need to build a website or handle the transaction. Your job is to drive traffic (customers) to your affiliate link.

An affiliate link is a special URL code that will identify customers coming to the company’s site from your advertising. It will likely be the website address with a code attached to the end.

Some affiliate programs also have tiers. That means if someone who is interested in SELLING the product comes through your link and signs up you will also get a small percentage of THEIR earnings.

HOW DO I CHOOSE A PROGRAM?

You should research the popularity of some of your interests. Try to determine if people are buying that product or service online. There are many sources for finding that information including free ones such as the Overture keyword tool. for more please visit internet marketing

When you have found an area that is popular then type the subject along with ‘affiliate program’ into your search engine and see which programs have services or products for that area. You can also use an affiliate program directory.

When you have found a program that looks interesting you should read the terms of the program. Make sure that payouts are not based on a high commission earning or you may never see your money. Also try to choose programs with high commission rates. Often you will find ebooks and downloadable software has the highest rates as there is no physical product to make or ship. If you are satisfied with the terms then you need to sign up – usually a simple process.

START MARKETING

The reason affiliate programs are so great for beginners is that you only need to focus on marketing – not making – your product.

Many affiliate programs have information on how to market and give you tools such as banners, product feeds and more. You can also look for other information on marketing including writing articles, creating pay-per-click campaigns, commenting in online forums etc. As you gain experience marketing you will make adjustments to your selling and start creating a wonderful income! for more please visit internet marketing






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