Personal and Business Development Consulting

These tips have given you a direction to head, and make sure you are doing everything correctly, in the proper order. However, you MUST (sorry for shouting) research, on your own, each topic more thoroughly after I introduce you to them. Without that you will be left guessing and confused.

If you want to save some time, eliminate doubt and receive in depth mentoring without mortgaging your home to fund it. Go visit my very good friend, veteran and very successful Internet marketing business owner, Graham Hamer.

I highly recommend Grahams members site (a members site with an income opportunity) at: “Profit Blaster – Bull free Zone“.

Ok lets get started with day three.

Today 11 to 16  short sharp tips to setup your online business and start making money using Internet marketing.

11. Twitter Tricks – There are many

One of the coolest things about the now very popular Twitter is that there are a variety of free tools that let you make it work in your favor as a marketer. For instance if you use the tool called Twollo at twollo.com you can find folks talking about the subjects that you want to focus on. Assuming for a moment you will be selling products to other Internet Marketers like yourself, and not some “other niche”, then you would look for people talking about Internet Marketing, blogging, and other marketing related terms. First you of course need to establish an account, or two in Twitter.

Then using Twollo and TwitterSheep, make sure the folks you follow are talking about the subjects you are interested in. As you follow various Twitter users, they will often follow you back, about half the time, or a little more. That means you will actually get followers automatically. Start joining the various discussions, and more people will follow you. You want eventually to keep the number following you above the number that you are following. If you do that, Twitter will allow you to grow and grow.

Finally, once you have a large enough following, you will want to frequently discuss Internet Marketing and explain why you have a list that people will want to join. Whether it is because you are giving something away for free, or some other reason, they will eventually join your general marketing “list”. In order to help automate those messages, you should consider using the tool known as TweetLater. But don’t abuse it, it is for automatically sharing content too, not just blatant attempts at making sales.

12. Marketing to Your New List

By now you should have been able to build a list of leads. In order to monetize the list, you need to treat your list members with respect. Provide them with quality updates, similar to these that you are reading here, to help them out, to help them get started like you. Alternately, you can provide offers, often of low-cost items at first, that you think they would be interested in. I would not recommend pricey items above $100 until you gain the confidence of your subscriber.

A couple of years back when I was actively marketing to our list of 100,000+ subscribers, as tempting as it was, I never send an offer for a paid product until after at least 7 no-sell messages had been delivered.

There are two ways to “speak” to your list  One is through the “followup” , or timed feature where your emails go out at regular intervals. You stack those emails up ahead of time with information or even sales pitches. When new members come onboard your list, they will run into these emails from you at various pre-determined times such as Day1, Day 3, Day7, etc. Usually once a week, or in some instances a monthly newsletter is the better option.

The other way is through “blasts” or “broadcasts” that you make as you release new products. Simply put, that means you speak to your entire subscriber base whenever you feel like it. If you want to point them to a timely blog post you made, or you want to sell them something special, these blasts will be your main vehicle for getting the message out!

It is preferable NOT to send out more than one of these per day, although some marketers send out 2 to 3 daily. Try to keep it up at least once per week, or your list members will think you are a flash in the pan, someone who is not working at this full-time.

You will get folks “unsubscribing” from your list with almost every single email you send, so don’t stop trying to buid your list! Although I’ve had success every day of the week, folks seem most responsive Monday lunchtime to Friday morning Eastern Time.

13. Cash Management and Affiliate Payout Systems

Now that you are beginning to sell your own products, it is time to start inviting affiliates, or those really close-ally affiliates known as JV Partners, to promote on your behalf, for a  commission. This is the opposite of course of when you were promoting other people’s products and getting a commission yourself.

There are three basic ways to pay affiliates, they are all tricky for different reasons.

1. Direct pay
Direct pay, is a system that allows the buyer to pay your affiliate directly. It works primarily when using Paypal. The payments alternate depending on the commission, for instance, a 50% direct-pay plan would alternate payments 1 to you, then 1 to the affiliate, then 1 to you and one to the affiliate again.

The advantage of this type of system  is that you never have any of the affiliate’s money in your hands, so you are not responsible to have to pay him or her later.

The disadvantage is it gets extremely confusing for the buyer since they may buy from you but pay to someone else. It can be difficult to track refunds.

2. Future pay (Mass pay)
When you collect all the money yourself and then pay affiliates later, as you would do when signing up to Paydotcom.com as an example, the burden is on your to make sure your affiliates get paid. The advantage of this is that you can take care of all refunds yourself, and then pay your affiliates after refunds are processed. The disadvantage is that your affiliates have to wait to be paid, and you have to remember to pay them. There are also income tax considerations with this method.

3. 3rd Party Pay
The most notable 3rd party system is of course Clickbank. In this case, your affiliates have to wait to get paid, but they know they can trust Clickbank to make those payments. Clickbank holds the money for both parties for several weeks or more, and handles all refunds. The advantages of this are obvious, the disadvantage is the waiting period.

There are several payment processor and affiliate payment systems you can purchase for yourself if you arent’ using Paydotcom.com or Clickbank.com including Rapid Action Profits, Surefire Profit System, JV Manager and the very, very new Delaverian Marketing system.

14. Using one time offers (OTOs)

It is absolutely true that you are leaving money on the table if you aren’t using one time offers or some kind of upsell. You can either find a way to offer an additional product, or resale rights to your product on the same sales page, or you can add an offer that folks will see just one time, increasing the incentive to buy it, after they purchase the original item.

One time offer software is included in many of the payment processing/affiliate systems already mentioned, but you will have to do some research here. One thing you should note is that you can give away all your commission on the “front end” product in a low-cost sale, and still make out very well with a 50% commission scheme on the One Time Offer product which you are also selling.

My best luck with “OTOs” has been when the price of the OTO is less than 2X the price of the original product. Try that next time you release a product with a one time offer, and despite a lower amount of money per sale, I think you will take in enough sales to make up for the difference, and then some.

There are numerous twists to one time offers. For instance, you can send buyers who say “NO” they aren’t interested, to a second offer at a reduced rate, for something similar, but not quite as complete.

15. Private Label Rights Products

Private Label Rights products allow the buyer to turn those products into his or her own. The problem is, even though it allows the buyer to put their name on it as the publisher, PLR is sometimes sold with limited rights in terms of passing along the Private Label Rights, or even the Master Resale Rights to that very product. In other words, you can change the product, put your name on it, etc, but can’t even sell the Resale Rights to it yourself.

That is not always the case, but you should be very careful when purchasing a Private Label Rights product if you want to have unlimited rights to turn it around.

There are different products that come with Private Label Rights. PLR videos are not a great example, since you can’t really change the video content. I hardly consider video series true Private Label Rights content. PLR products are great if you get liberal rights to resell them. PLR content such as articles are great for putting things together like this email series, these newsletters. Although the 25 emails that you are reading now were NOT put together using various PLR articles, they could have been, if you did not have the knowledge to write them yourself.

PLR content can be your best friend, but choose wisely. Make sure it is interesting, well written, and up-to-date.

Need PLR each month but cannot afford the high cost of some memberships? I gotta another mate who provides one quality PLR product each month. Membership is around $17 a month, great price to help anyone getting started. Do you really need 3 to 4 plr’s a month? I did not think so either.  I’ll tell you more about this new members site in my next post tomorrow.

Bonus tip… Selling your online services, OFFline..

One of the hottest up and coming areas of Internet Marketing is selling your online expertise to offline shops in local areas. The “Yellow Pages” are dying, and folks are searching for businesses almost solely online. This means that ALL businesses now, whether they are a contractor, or a flower shop, or a restaurant, must get onto the Internet in a hurry to complete.

If you offer to perform Search Engine Optimization for their websites, or if you even build a website for these businesses, they mayl pay you a tidy sum. However, the days of getting paid big-bucks are ending as there is more and more competition in this area, and you need to check into this right away if it interests you so you can get your foot in the door, now, while it is still open. The competition is also driving the price down quickly.

This completes your introduction of Internet Marketing. I have attempted to take you down the road in a very disciplined, focused manner to get  you involved correctly, rather than haphazardly. However, you need to study each topic thoroughly on your own. Some folks are literally making 6 figure incomes within a year with these methods outlined.

Good luck to you in your marketing efforts!

Take care,
Ken Mathie

NEVER miss a post - subscribe to my Small Business News Tips and Ideas Feed. Email Delivered by FeedBurner. Thanks for visiting!

Times are tough, there’s no glossing over it. Your business requires as many buying customers as you can take. What if I said to you, 5 minutes from now, you could broadcast your time limited special offer to a rabid starving crowd of buying customers and it’s free!

Sounds too good to be true – or at least what online gurus would have you think but for just a few moments, try to suspend your incredulity and roll with it…

Every body likes last minute discounts especially in todays economic climate. If you’re a business owner, you know how tough it is out there and every advantage you can bring to bear will help you win.

What if there was a website where last minute deals was part and parcel of the business pairing up motivated buyers with sellers without the need for any kind of annoying advertising.

Well, you need to visit a new site called Tweelim.com which permits you to generate last minute discounts in minutes allowing prospects across the globe to receive your offer minutes after that.

Perhaps you have heard of Attention Age doctrine already. Inside he shows examples of how we are becoming ever more inundated with information be it from work or from advertisers. Buyers are getting more and more frustrated by information overload – they can’t see the light at the end of the tunnel and traditional advertising techniques are losing effectiveness.

Rather than you chasing buyers, why not have buyers come to you instead – it’s a much easier sale!

Give a prospect a reason to pull away from a sale because they know the offer will still be there when they want to come back – guess what, you’ll never see them again. Buf if a prospect knows a special offer has a time limit, you’re making sure they understand they have a limited window of time to buy.

A simple but devastatingly effective tactic we have all seen used Perhaps you’ve heard of Jeff Walker’s Product Launch Formula or Frank Kern’s Mass Control? Have you counted up how many ways you advertise and market your products? Maybe you use PPC or article marketing, social media marketing or a whole host of others.

Have you asked how many is enough?

Never enough of course!

This new site offers you 1400 sales channels to start encompassing almost every category you can think of. Perhaps when you read this there may well be more.

The nice thing about Tweelim, there is no restriction on the number of channels you can use in your advertising efforts, you can reuse the same advert in multiple adverts provided the advert makes sense in the niche As of writing this piece, advertising is free – yes you read that right, zip.

As an example, ,maybe you would like to send or receive internet marketing special offers or maybe even book a table and get a restaurant special offer. The number of categories available is considerable and you’d do well to find one which is not currently covered.

With built in viral marketing using social media sites like Twitter.

Almost every niche is covered Here’s a sample of some of the categories you can choose from:

• SEO
• Flights
• PPC
• Personal Finance
• Fashion

Something tells me you will hear a lot more from Tweelim very soon..

When we look at various companies and businesses that are found throughout the world – many people go on and wonder what it takes for those companies to keep major market shares and keep their brands at the forefront of the end user customers. After analysis we can be sure that it is down to significant and quality sales and marketing system that are developed and executed that can account for the success of those businesses. With the widespread use of the internet and of technologies and those sales and marketing plan there is no reason why small work from home business cannot get hold of the very same go to market business strategies that are used by some of the most successful companies.

There seems to be no shortage of small business marketing ideas from which to choose from and with the state of the economies we see that there is a growing number of people who are looking to make their dreams come true their small work from home business. Some of the small business strategy analysis that have to be considered are in the area of niche marketing and sales. This is an area that is not understood by many business owners along with successful business strategy and yet, when it is understood we can see remarkable increases in the fortunes of any business.

One of the things that advisable for the business owner is to look for as many niche marketing examples as possible and take from them, specific examples that can be used in ones own business. Carefully analyzing the end user market using specific successful business strategy. and processes will mean that the business owner will end up with a clear picture of its ideal client and where the main focus of the organization needs to be. When considering specific niche marketing mini site – this will include making use of the various technologies such as podcasting, video marketing, blogging and a whole host of other tools that can be made use of to build ones business and brand making use of the universal power and availability of the internet.

With that said, we should make note that it is critical at the outset to ensure that the core value proposition and theme of the company is developed and communicated to the end user market place. When all is said and done – no matter what type of business is being executed, it is critically important to get the business fundamentals in place as early as possible, when this is done any small work from home business can end up ‘looking like the largest corporate and capture significant amounts of market share in their target market.