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Ken Mathie

Ken Mathie

Dear Friend and Business Owner,


Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?


Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia


Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.



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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...



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Archive

Posts Tagged ‘Business Internet’

Creating Online Business Ideas

January 3rd, 2010

How to get new ideas to develop on the Internet

Within this article today on creating online business ideas, we will be giving you a few different websites to get yourself thinking. When you are thinking about and creating online business ideas, the best ideas can come from observations that you make through your knowledge of the subject. Taking the time to read and remain current with online marketing and business trends will end up paying great dividends for you if you can use this information to your benefit.

The first website that we would like you to visit to help in creating online business ideas for you is www.clickbank.com. This website is very valuable because it has many different products that are for sale so you can see what the current trends are as far as top sellers, etc..  This will go in line with what you will learn in the second paragraph because you’ll want to see if you can improve potentially on current products that are being offered.

The second website that we would like you to visit to help in creating online business ideas for you is www.affiliateprograms.com.  This website has many different affiliate programs which you can join and promote or it can give you some ideas as to how you could change potential programs.  If you take your time and look through how these programs are marketed, you may be able to see where you can make a change and offer a better product.  Much of the improvement that comes through business on the Internet as well as off-line come in the form of improvements on current products.  This is what you would be doing if you look at these affiliate programs. See where you could potentially improve what they have to offer.  Take their program and offer it with a twist.

The third and forth websites are www.eBay.com and www.amazon.com. As you are aware both have been around for a number of years, and both enjoy incredible sales growth. In my opinion both eBay and Amazon are the top two websites online to research what items are in demand, top selling product, sales pricing and volume of sales.

Hopefully these two websites have helped you in looking for ideas to improve on.  To get new ideas to develop on the Internet you will have to take the approach of traditional business.  You must study the marketplace and then create a product that fills in the current need.  If you just create a product because you think it is cool, that is not necessarily going to lead to success for you.  You need to see where someone has a need that you can fill and if you can do this, you will have great sales.  See what your competition is doing to solve needs and do this just a little bit better.  Also see what types of customers would shop online at your particular store and also see the culture of these people.

By taking the time to see what your competitors offer as well what people who visit your site are looking for, you are putting yourself in a great position to be able to fulfill their need.  This will lead you to being able to create online business ideas almost at will. Ideas are most powerful when they are backed by research because there is a solid basis for their success.

Ken Mathie
BullFreeZone
Claiming Back The Internet


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Ensure The Safety Of Your Online Business

June 27th, 2009

It’s time for your second lesson. I hope you found lesson on informative.

In this lesson we will start going over the steps you need to take to ensure the safety of your online business.

I am guessing that, since you decided to sign up for this crash course, that you have already started your own online business or you are thinking about starting one soon.

However, there are risks involved that you may not know about and there are things that you should do to protect yourself from losing everything that you are working so hard to achieve.

Did you know that the courts are levying increasingly heavy fines on people who have been found guilty of online business crime?

They don’t care if you didn’t realize you were doing anything wrong. They will still hunt you down and charge you. By not knowing the basic laws you could get yourself into trouble completely by accident.

Although there is a wealth of reliable information online. The simple fact of the matter is when it comes to protecting your online business you shouldn’t rely on second hand information or other online marketers for legal or accounting advice.

One of the first things that you should do is find a good lawyer and accountant. If you can’t afford a lawyer you may want to find a paralegal or check into an online service like legalzoom.com. Just be sure to check their credibility before you give them your money.

When it comes to legal matters, in particular, you will need to look for a professional that understands the nature of running a business on the Internet.

Because the laws that govern what you can and cannot do or say on any sales enabled websites that you create are generally going to be the laws of the country where you currently live.

However, you are most probably going to transact business with customers from many different countries, and you need a lawyer who can handle any legal problems that arise from such international, cross-border transactions.

You will also find that most lawyers are probably not familiar with how Internet businesses are run, and therefore you need to search for someone who can really help and protect you. Look for somebody who

understands the nature of transacting business online and the ramifications of running a business that genuinely does not recognize international borders. The best place to start is online. Try doing a search for “lawyer Internet law” and you will find several resources that can help you track down a qualified professional.

Do not be tempted to try to teach any lawyer that you approach how Internet business works, because the information that you provide to them will probably be based on what other people have told you, and we have already established that such information is often incorrect and inaccurate.

Finding a suitable accountant, on the other hand, should not be a complex matter, because your business is essentially no different from any other, apart from the way that you accept payments.

Unlike a ‘real world’ offline business, you are unlikely to issue invoices to your online customers, and therefore the ‘paper trail’ that would most commonly be associated with accepting payments is a little more complex and obscure than normal.

Make sure that the accountant you engage is aware of this from the outset, and ask them what kind of documentation you need to keep for them. Taxation is something that you need to talk to them about too and we will talk in more detail about that in your next lesson.

Ken Mathie

Enhancing People’s Lives Through Creative Technology

ebizstore.net


Internet Marketing Strategies

March 8th, 2009

The Internet currently has millions of daily users, turning it an ideal place to advertise your business. Do you assume that advertising your business via the Internet is expensive? Small business owners, like everyone else, don’t have a lot of funds to pour when it comes to internet marketing. So, here are some ways to promote your business through Internet in an inexpensive way.

1. Article marketing

Article marketing is providing helpful information through forwarding your articles to article directories, and obtain visitors to your website in return. If you write several informative articles, then they will think you are a certified expert in the field. The most essential thing is to write helpful content. If you write non-sense, then you will gain the opposite impact.

Aside from readers who come across your article through search engines, your articles can also:

1. Boost back links to your blog, where it will greatly aid in improving your page rank.
2. Be selected by E-zine or other bloggers if it is fine enough. This will give you more exposure.

2. Start blogging

In endorsing your business over the internet, you don’t have to set up an intricate website. Rather, you can simply blog your way through it. Blogging is a very efficient method to boost your online exposure. Here is what makes blog a remarkable marketing tool:

1. Search engines favor blog due to its high updating frequency
2. There are so many simple and free to use blog sites like the Wordpress and Blogspot.
3. It doesn’t require you to be very skilled in HTML.
4. Blog can be utilized as a core for all your online advertisement activities.
5. It is cheap, it can only cost you a small sum of $10 a year to have your own domain name.
6. Readers or viewers can leave comments without difficulty, and that implies that you can have two way contact with your prospects.

3. Involve yourself in social media sites

All marketers understand that networking is a very significant part in business. The internet had made it even more straightforward with many of social media websites like the StumbleUpon, Twitter, Facebook, and a lot more others. Even if it is not a site to directly endorse your products, rather it aids you to:

1. Intensify publicity through words of mouth.
2. Expand your knowledge.
3. Make your branding stronger.
4. Find possible joint venture prospects.

There are a lot of social media sites, and every site has their own distinctive features. To utilize social media successfully, make your intention clear first about why you may want to make use of them – and try not to promote products like the google money system. And then pick the most appropriate social media site. Concentrate on it, and create your own network that is based on conviction and win-win situations.

4. Interact with other blogs

Through intermingling with other blogs, you are not just revealing your business or yourself to other bloggers. As a matter of fact, you are also revealing yourself and your business to their readers as well. If you are serious in mingling with them, it may possibly even open the door for a joint business venture. You can easily get involved with other blogs through:

1. Submitting guest or viewer’s posts to other blogs.
2. Leaving sensible opinions or ideas on their reader’s comment section.






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