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Ken Mathie

Ken Mathie

Dear Friend and Business Owner,


Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?


Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia


Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.



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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...



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Archive

Posts Tagged ‘Amazon’

Creating Online Business Ideas

January 3rd, 2010

How to get new ideas to develop on the Internet

Within this article today on creating online business ideas, we will be giving you a few different websites to get yourself thinking. When you are thinking about and creating online business ideas, the best ideas can come from observations that you make through your knowledge of the subject. Taking the time to read and remain current with online marketing and business trends will end up paying great dividends for you if you can use this information to your benefit.

The first website that we would like you to visit to help in creating online business ideas for you is www.clickbank.com. This website is very valuable because it has many different products that are for sale so you can see what the current trends are as far as top sellers, etc..  This will go in line with what you will learn in the second paragraph because you’ll want to see if you can improve potentially on current products that are being offered.

The second website that we would like you to visit to help in creating online business ideas for you is www.affiliateprograms.com.  This website has many different affiliate programs which you can join and promote or it can give you some ideas as to how you could change potential programs.  If you take your time and look through how these programs are marketed, you may be able to see where you can make a change and offer a better product.  Much of the improvement that comes through business on the Internet as well as off-line come in the form of improvements on current products.  This is what you would be doing if you look at these affiliate programs. See where you could potentially improve what they have to offer.  Take their program and offer it with a twist.

The third and forth websites are www.eBay.com and www.amazon.com. As you are aware both have been around for a number of years, and both enjoy incredible sales growth. In my opinion both eBay and Amazon are the top two websites online to research what items are in demand, top selling product, sales pricing and volume of sales.

Hopefully these two websites have helped you in looking for ideas to improve on.  To get new ideas to develop on the Internet you will have to take the approach of traditional business.  You must study the marketplace and then create a product that fills in the current need.  If you just create a product because you think it is cool, that is not necessarily going to lead to success for you.  You need to see where someone has a need that you can fill and if you can do this, you will have great sales.  See what your competition is doing to solve needs and do this just a little bit better.  Also see what types of customers would shop online at your particular store and also see the culture of these people.

By taking the time to see what your competitors offer as well what people who visit your site are looking for, you are putting yourself in a great position to be able to fulfill their need.  This will lead you to being able to create online business ideas almost at will. Ideas are most powerful when they are backed by research because there is a solid basis for their success.

Ken Mathie
BullFreeZone
Claiming Back The Internet


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Fast Tips To Make Money Online

April 25th, 2009

Working from home has many advantages. No more traffic jams, no more office politics, more time for the family and also yourself. The list goes on.

But what can you do to make money online? The advent of the internet has brought endless opportunities to many people. Some still have doubts about the opportunities the internet has to offer what with all the bad press the internet has been getting regarding fraud and identity theft. But what if you weight up the pros and the cons, I’m sure you would find that the former outweighs the latter.

In any type of business there are the good guys and there are the bad guys. And just like any type of business, adequate precaution must be taken to ensure that you are always protected should any untoward incidents take place.

The first thing you can do to make money online is to have your very own online store. With the availability on dozens of e-commerce software solutions available, it is possible to run a internet marketing without much investment. Before you start your internet business, remember to do adequate market research. A quick search for the most popular items people buy on the internet will return the answer ‘books’. In fact, books make up 40% of internet sales. But this does not mean you should go and sell books over the internet. Dig a little further and you will that most internet book buyers buy their books from amazon.com.

In order to do well in your home based business, you need a product that fits into a specific niche and you need to do a little home based business. If you want to sell shoes then think about selling maternity shoes, for example. If you want to sell toys, consider selling puzzles or eco-friendly toys. Niche markets are important because there are fewer competitors. General items might put you in competition with millions of competitors but being in a niche market can reduce that figure drastically.

Blogging is also another way to make money online especially if your blog is popular. Yet again, addressing a niche audience is the key. For example, instead of having a blog on cars in general, start one about performance cars. Once your stats are up, approach potential advertisers and sell them ad space. If you have no idea who to approach, look at other performance car blogs and also magazines at news stands. Just make sure you always keep your content as up-to-date and as relevant as possible.


Selecting the Most Lucrative Niche For Affiliate Marketing

March 3rd, 2009

Choosing a profitable niche market is a major hurdle faced by those who want to make money on the internet as an affiliate. If you choose the wrong market, you’re likely to put in weeks or even months of work with little to show for your efforts, so it’s important to put some time and effort into market research before starting your campaigns.

So, what’s the best way to choose a niche market? There are two general schools of thought on this topic. One says that you should choose a niche that you are personally passionate about and/or have a lot of knowledge of. The other says that you should choose a niche where the most money is being spent, regardless of whether it interests you or not.

Both of these routes can be profitable, but neither guarantees that you’ll find a profitable niche. That’s because there are disadvantages to each. Choosing a niche that you’re passionate about is good in that you’ll be more motivated to work, and your interest and expertise will be conveyed to the reader, making a positive impression. But if the niche is one where there aren’t any buyers, you’re not going to make much profit, not matter how enthusiastic you are about what you’re doing. Conversely, choosing a high-demand niche purely for the profit potential won’t work if you’re hating the time that you spend working – you won’t be so motivated to keep going, and you’ll find it harder to make a connection with your audience.

The solution? Many people have found the most success when they choose a niche that they have at least some degree of personal interest in, but where there is also enough people who are spending money, and products for them to buy. That way you get the best of both worlds. But how do you know if a niche you’re interested in is profitable? There are a few things you can do. First of all, look on sites such as Amazon or eBay, where you can find information about the hottest selling products. Are any of them related to your niche? Also, consider if the niche is one where people are either looking for a solution to a problem, or are involved in a hobby or other pursuit that involves a financial outlay. You could also take a trip to your local shops and look at the magazine racks – if there is a magazine dedicated to the niche, the chances are good that there is a large market to support it.

Once you have chosen a general niche, it’s best to drill down to identify the various sub-niches within that market, and focus your efforts on one of those. For example, rather than trying to sell to the general market of ‘people who want to lose weight, you might focus on ‘women who want to lose weight for a wedding’. By doing this you’ll be able to target your pages more effectively, and rank well for long tail keywords related to that sub-niche, which are usually less competitive than the more general keywords associated with the broader niche.

By ensuring that there is a demand for your niche (and sub-niche) before starting your campaign, you’ll have a much greater chance of success. But you can improve your chances even further by modelling the approach taken by successful millionaire niche marketers, who have proven that their niches are profitable. Most marketers are keen to keep their successful niches a secret, but in the Nuclear Niches program you can listen to in-depth interviews with eight elite marketers, where they not only reveal some of their most most lucrative niches, but also tell you exactly which strategies work best within them (since not all internet marketing strategies work equally well in all niches).

You probably won’t have heard of most of these folks, as they prefer to keep a low profile while quietly making their fortunes in a variety of ‘real world’ (non-IM) niches, but their knowledge is more valuable than that of all those high profile IM ‘gurus’ who only make money selling ‘make money’ products to other marketers. Nuclear Niches is especially valuable for affiliates, but there’s also lots of good info in here for those looking to develop their own products. I strongly recommend it for anyone who is still wondering how to choose the most profitable niches, and you can find out more in my in-depth Nuclear Niches review.

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