Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?
Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia
Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.
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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...
Presented By: Ken Mathie Authorized Distributor - PHPeBayPro
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Do you think you might want to tap into a $1.3 trillion market?
We’re talking about Moms who shop online. They not only shop for themselves, but also for their family members. Plus, they influence the buying behavior of friends and family.
If you or your readers want to tap into this huge market, they need content made especially for Moms. And that’s what All Mom Content provides, month after month.
All Mom Content Membership Review
All Mom Content is a membership that provides members with monthly customizable private label content that can be used on websites, in newsletters, in information products and promotional materials. The content is targeted to moms who happen to be in control of a large part of the household spending and influence the buying decisions of subsequent generations.
- 30 new private label articles each month on topics about family, finances, women’s issues and a variety of other topics of interest to moms.
- 10 monthly product reviews for products that moms typically purchase.
- 10 family recipes each month.
- A 7-10 page report to be used as a give away, as part of a product for sale, etc.
- Suggested affiliate programs to monetize content.
- 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video.
- Access to members-only forum for asking questions and sharing marketing tips.
Perks:
- Membership is limited to 500 members to reduce competition
- 30-day money-back guarantee.
- Membership can be canceled any time.
Watch This Short Video – All Mom Membership Overview
Thoughts:
The membership includes content that is useful for online business owners who sell their own products, who earn by affiliate marketing or even sell or display ads on their content websites. The quality of writing and information is consistently good, making it easy to put the content to direct use.
The content can be used as is, edited a little bit or completely rewritten to serve each member’s unique content needs. It can be added to blogs, content sites, newsletters, added to a free report, used for a paid product and anywhere else you publish content.
Without over 50 pieces of content each month, it may be too much for some members, but even if you don’t use all the content, the value is still there. You can also save the unused content for later use.
Tips 6 to 10… Quick guide to starting your Internet business.
6. You’ve GOT to get an Autoresponder!
Although they aren’t THAT expensive, most newcomers shy away from the inevitable… you HAVE to get an Autoresponder to be really successful. You see, your goal is to not only make sales, but to build up a list of followers to sell to time and again. You may form a bond with them, so that they become even more than just customers, but the point is, without them, you can’t really be guaranteed to make continuous sales. Your autoresponder will be the place where you email lists will reside, and you will be able to send them messages from there.
The best Autoresponder for Internet Marketers has been touted to be Aweber. Aweber has the best deliverability rates, but has gotten a bit pricey as of late. You can still pay under $20 per month for their service, but as your list grows, your costs will grow quickly as well. Nevertheless, it is the Autoresponder of choice. A close second is Get Response. Get Response does not have the incredible deliverability of Aweber in tests that we have performed, but is good enough to get by.
Once you get your Autoresponder service become accustomed to it through the in-house tutorials they have for you. It is vital you understand it inside and out. You will be able to send out “broadcasts” or “blasts” as they are called whenever you wish to your entire list of leads, OR you can schedule them to go out in timed intervals known as “followups”.
Don’t skimp on this. If you get roped into another Autoresponder, you not only are likely to end up with one of these two down the road, but you may lose your list when you make the switch.
7. Starting your affiliate marketing, with Clickbank.
One of the first things you will want to get involved with is affiliate marketing. Although you need to drive traffic to your website, blog, or “mini-site”, getting set up with a Clickbank account is very important.
You see, Clickbank is a huge marketplace of e-products. Someday in the future you may actually make one of those e-products and place it on Clickbank for other affiliates to sell. For now, you are going to want to take products and sell them to others, and you will make a hefty commission, usually at or over 50%, for each sale.
If you go to Clickbank.com you will find it remarkably easy to establish an account. The most difficult part will be choosing a name that may not already be taken. Keep in mind that later on you may use that name when you sell a product, so don’t make it too funky. Something marketing related like myproducts would be good. I believe it is limited to 10 characters.
Now head on over to the Clickbank “marketplace” and you will see that it is divided into various “niches”, or areas of interest. You will be able to create what is called a “hoplink” for each one of those products, that would lead to paying YOU the commission if you were to sell that product. Clickbank recently introduced a way to “cloak” your hoplink so that people will not be able to easily figure out the product name, and place their own affiliate id into this url instead of yours.
There are a huge number of ways to decide on which products to sell, but it depends of course on what you plan to focus on with the subscribers that you will eventually be getting and repeatedly “making suggestions” (selling) to. One thing to look for in product is a high “gravity” meaning that a lot of other affiliates are promoting the product, not just the product owner.
As with most of these newsletters, I’m pointing you in the right direction, but it is up to you to find out as much as you can through the Clickbank marketplace itself and through forums. In my next report, I’ll be talking about forums and how you can use them.
8. Forums
The one Internet Marketing forum that has withstood the “test of time” is known as the “Warrior Forum” at http://warriorforum.com. I have great news and not so great news about that forum. The great news it really IS a place where you can get your questions answered. It is also a place you can introduce new products an a section called Warrior Special Offers. It is also a place you can “kind of” get the word out about your own new releases.
That brings us to the bad news. Because the nature of Internet Marketing can be so “spammy”, with folks jumping in with offers all over the place, it tends to bring down the quality of the discussion if that happens. So, the Warrior Forum “police” as I call them will be scrutinizing every post of yours. If you so much as hint that you are pushing your product outside of the Warrior Special Offer section, the entire “thread” including your initial posting will be annihilated.
One thing you should keep in mind is that folks tend to be overly positive and overly negative about certain products when they are asked an opinion about them, to the point where it is hard to make out the forest from the trees. However, the Warrior Forum is the absolute best place to establish potential partners, and to simply ask questions and learn about what may be a stumbling block for you. Use. It.
9. The not-so-secret, secret in Internet Marketing is the use of Squeeze Pages.
Those are the little minisites (mini web-sites) that are just one page, where you offer a freebie or some other sort of incentive, in exchange for the reader’s name and email. Sometimes you may just collect their email, the name is handy (for personalization later) but not crucial.
The best squeeze pages, also known as opt-in pages are simple with a big fat headline and as few words as possible. A video on a squeeze page can work wonders as well. Some Internet marketers say…
Squeeze Pages are the heart and soul of Internet Marketing because they are the very easiest vehicle to use to start building a list of leads, or subscribers for yourself. If you go down this road one of the best way to get started is to get a hold of products that have “Master Resale Rights” product, or PLR products with “giveaway rights”. That means you can purchase this product (sometimes you can even get it for free (rare), and you can then start giving it out using your squeeze page. The best option here is really PLR product that you can edit to include your own links then your signup bonus become a powerful viral marketing product.
Where can you find Master Resale Rights products and PLR products, you won’t have to look hard, if you join a “Giveaway” which is what we’ll discuss next. But the hands down best option is to Google the term PLR product marketing’ and purchase a quality product you can edit with your style and links.
10. Can Giveaways get you started?
In the last paragraph I mentioned that you can’t easily find products with Master Resale Rights, PLR rights to “give away”. The same holds true if you join an Internet Marketing “Giveaway”. However, follow me for just a moment as I take you through a journey of something you can do that may useful to getting started.
You see, dozens, sometimes hundreds of Internet Marketers just like you want to get you to opt-in to their squeeze pages, as they offer you free gifts in these giveaways. A quick Google search will lead you right to the Giveaways. Some of the most popular include the Easter Giveaway and the 12 Days of Christmas Giveaway, but they are held nearly year-round.
I am not a big fan of ‘giveaway’ events. Most time you do sign up every man and his dog has the same products to download, past experience tells me most on offer are of very little value at all. Same deal applies to building your list using popular giveaway events. Most people who download your product are not ‘buyers’ and most never read your message so you have little opportunity to convert them into paying customers.
That’s all for this post, hope it has helped you a little or at the very least got you thinking about doing some serious research and planing your business launch before you commit to what you may find overtime a waste of time.
If you are in need of in depth mentoring without mortgaging your home to fund it. Go visit my very good friend, veteran of successful Internet marketing business, Graham Hamer.
Graham was practising and teaching ‘Viral marketing’ long before most of todays so called gurus had ever heard of it let alone worked it out. I highly recommend his members site (a members site with an income opportunity) at: “Profit Blaster – Bull free Zone“. Grahams members site has all the proffessional advice you need to make a living online, plus product you can start with today, you will also have access to an in depth tutorial authored by David Valleries.
I am going to give you 15 tips delivered 3 posts here on my blog to make sure you get started out on a solid foundation so you can work at home and do it online and make some money. The journey isn’t easy, but it is very convenient. You can work generally speaking wherever and whenever you want. That’s something most folks dream about. The bad news? It does take focus, and discipline. The BEST news.. the investment of money is not very high. Two hundred to fifteen hundred dollars will get you started and go a long long way setting up your online business.
I’ll be going over many topics with you in this series of posts. First, about establishing your own website (recommended). We’ll take a look at how to make a blog and make money from it. How to get involved with “affiliate marketing”. How to sell what is called Master Resale Rights products. How to make a product of your own. How to get Traffic, and a whole variety of topics that will open the door and your eyes to what has to be the greatest profession on Earth – Internet Sales from wherever your laptop or desktop computer resides.
One word of caution. These steps are designed to give you a concrete direction to head, and will take you by the hand and make sure you are doing everything correctly, in the proper order. However, you will have to research, on your own, each topic more thoroughly after I introduce you to them. Without that you will be left guessing and confused.
My aim here is just to make it a whole lot easier to succeed, but you will have to put in the extra work and research on each topic yourself as well. I will throughout the series offer recommendation to a couple of ‘members sites’ and more specifically where you can find an highly credible mentor who will take you by the hand, save you time and money and give you the full “a to z” of getting your Internet business up and
running without fear of failure.
Second word of caution. FOCUS… the five letter magic word that if adhered to, will ensure your success!Do not jump around like a demented grasshopper from, mentor to mentor, program to program, niche to niche. Select one of whatever it is you are going to do online, stay with that niche until you achieve some form of success (dump it if you have worked it hard and it’s hopeless) then move on and grow your online Internet business.
1. Getting Your OWN Website
Although you will be told time and time again that you do not need a website of your own, actually you will be 99% better off if you do have one. It will open up doors that you can’t imagine right now, but later down the road, everything from blogging, to building a base of leads to sell to, to reselling products will be a whole lot simpler if you get “hosting”.
The most well known host is “Hostgator” where you can pick up a hosted account for just dollars per month. At this point you can choose any level of service you wish, but I’d recommend anything above the most basic level.
There are other well known names as well such as GoDaddy, but in general I’d recommend Hostgator because I use the service and have always found Hostgator to be second to none. Internet Marketers use Hostgator more than any other host, which may come into play down the road in terms of compatibility issues. Before signing up, think up a unique domain name for your website. It should be fairly broad in scope in case you shift focus. For instance, if you name the site
BestGolfTipsOnEarth.com, and then decide to switch to a focus on Gardening, Blogging, or Twitter as your “niche”, then you’ll need a new name! Instead try MyGreatDigitalProducts.com or something like that.
Generic. Should you only choose .com? and not .net, or .me, or .org, etc? Well, most folks remember .com the best, but that is hard to answer. I mostly get .coms myself and add “MY” or “YOUR” to the beginning of the name to make it unique.
You can use Godaddy, or Namecheap when purchasing a domain name, you should never have to pay more than 10.00 annually.
2. FTP – A great way to move files …
Another necessary evil in learning the basics of marketing online is to be able to move files from your computer to the host computer and vice-versa. Many folks may recommend using cPanel, which offers a variety of things you can do. However, I’d like to focus on the very simple file-moving system called FTP. FTP dates back decades, and is completely free if you do search for an ftp client. I personally like to use
“Ipswich FTP”, but there are many others that are no-cost and available to use.
Just like any file manager, you get to view both your own computer’s hard drive, and the host computer. You then drag the files back and forth, whether you want to upload or download the files you have altered. Go ahead and do a Google search to find out more on how to use FTP programs, they are a snap, and they are free.
3. A great free Webpage Editor
One thing you will need when making simple web pages of your own, also known as “mini-sites”, and for other very simple tasks, is a web page editor. While you can do it in Microsoft Word, Wordpad and other text editors, many folks choose to start out by download the free program called Kompozer, formerly known as NVU. The Graphical User Interface makes it very easy to use, but it is a powerful program. There are tutorials on how to use it online as well.
One way you will use Kompozer in a very simple fashion is to change the name on sales pages so that YOUR name appears on them. You can do other simple tasks like changing the price, adding a “form” from your autoresponder so you capture folks information such as their name and email, and more. These are all basic functions that are simple to do, and you should make sure you learn to do them as we progress.
So go download what could be the best freebie ever, Kompozer, and have a blast!
4. Start with Blogging
The very first thing you should consider starting with when it comes to making money online is blogging. If you establish a blog, not only is it free, but you can monetize it in several ways.
What is a blog? A blog, originally known as “weblog” is a continuous string of posts that you make about whatever you want to talk about. It can be reviews, information about your particular niche, or just what your thoughts are on the world at hand. If you are sharing valuable information in a particular “niche” you can actually get sponsors to post ads on your blog. However it is easier to monetize your blog in other ways.
For instance, there is Google. Google has the “Adsense Program”, named because the ads actually “sense” what you are blogging about and match the topics accordingly. I will have more information on Adsense for you shortly. There is also something very smart that you can do. You can advertise other people’s products on your blog, by being an “affiliate” for them. I’ll be going over that as well. For now, the most
common thing to do is to get your free “Wordpress” blog and install it on your server. That isn’t very hard to do. So go ahead to Wordpress.com now and download and install your free Wordpress blog and let’s forge ahead!
5. Adsense!
There is no doubt that you have seen those little “mini-ads” that pop up on websites throughout the web. Those little ads are something that you may someday place yourself on other people’s pages. For now, though, consider this – if you take those ads and place them on your blog, or your website.. YOU will get paid anytime somebody clicks on them!
Go ahead to Google.com and sign up for their Adsense program. It is right there under “advertising programs” on the main page. Take your time and look around a bit.
If you have not already started your Wordpress blog, then you can go to Blogger.com and start a free blog there. (Wordpress is more versatile, so prepare to move to that eventually). Whatever topic you choose to write about on your blog, the ads that you are going to place will act like a chameleon and those ads will match that subject. (Thus “Ad-sense”)
Now go ahead in and practice making the little ads, and copying and pasting the proper code onto your website or blog. Make sure that you familiarize yourself with Wordpress, or Blogger enough so you know how to do this. I’m leaving some of those fine details up to you to research.
Some topics you choose to write about will actually be more lucrative than others. For instance, if you were to write about criminal law, there would be attorneys advertising their services which would yield a higher payout per click! Still, I suggest you write about a subject that you enjoy. The only challenge left is getting traffic to your website or blog so you can get those clicks! I’ll be talking a little about that shortly.
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