Promoting Your Ebook

Promoting Your Book To The World

If you have an existing mailing list, tell them about your new ebook first! Offer them the best deal possible - a special offer that no one else will be getting. (You’ve gotta treat your own list the best.)

I would also offer an affiliate program to my customers so they can promote the product to others while they earn a commission.

If you don’t have your own list, the first thing you may want to do is, start sending out ‘joint venture’ offers to other businesses in your field. Offer them a nice-sized commission (at least 50%) and explain to them how they (as well as their customers) will benefit from the deal.

I would send out at least one JV letter, per day!

If all you do is work on striking joint ventures with other marketers and business owners, you will not need any other marketing strategy to pull in amazing profits! Joint ventures are the best thing out there for us writers and marketers — especially online!

You can also use highly-targeted ezine ads to get customers. (Here’s a twist to this technique: instead of targeting customers, target affiliates who will help you sell the product! This strategy can grow your business very quickly!)

Another strategy that can work well for you (if you don’t have an existing customer list) is to write short, focused articles and submit them to targeted ezines. Articles can be a great way to get viral advertising working for you.

There are hundreds of other strategies you can use. However, the ones listed above are some of the best and most effective ones around. You should always go for ‘quality’ traffic verses ‘quantity.’

What To Do When You Get Stuck

If you get stuck or lost at any point during the product creation / marketing process, don’t panic. There’s an easy solution!

Just watch what the experts in your field are doing and how they’re doing it. Then do the same thing.

Example: If you can’t think of a great title for your ebook, look at what the experts are doing. Or, go to amazon.com and do a search for books on that subject. Read the titles/headlines and you’ll get some great ideas from there.

Don’t know how to create an outline for your product? Look at how the existing books are formatted.

Having a hard time creating a killer sales letter for your product? Just look at the top sellers and see how they’re doing it. And model yours after the best sellers!

Most of the work has already been done for you. You don’t have to steal other’s work, but you can look at their stuff to get ideas… you can model after the successful ones. And of course, make yours better!

Another good point to keep in mind is… your book doesn’t have to be hundreds of pages long. I tend to create short powerful reports because they are quick and easy to produce.

That’s a great way to go, especially if you’re a new marketer and want to get your feet wet.

Best of all, short reports allow you to spread your risk.  Listen, all of your projects will not become home runs. That’s just the reality - of any business - that most of us have to accept

So, if you invest a lot of time and energy into creating a monster ebook that turns out to be a dud, you would have lost all the time and energy you put into that project… with nothing to show for it.

On the other hand, if you had only spent a few weeks on creating a much shorter ebook which also turned out to be a dud, you could quickly pull that one out and replace it with another short one. Your risks are dramatically reduced and your chances of putting out a winner is increased!
See, it’s better to create 10 little ebooks per year and have 2 of them flop (which means 8 of them are bringing in the cash!) than to only create one or two big ebooks in that same year and risk having them both flop. There is also a much better chance that 1 of your products will be a hot seller if you have 10 of them out there, instead of just one or two.

That has been my strategy for the past 7+ years. And it has worked very well for me. It can work well for you too.

Make It Better!

Most importantly, keep testing and tracking everything you do!

After you have the basics down, start testing everything to make it better.

Test your headlines to see which one pulls better.

Test your offer, packaging, benefits, pricing… test everything! Don’t let anyone tell you what they “think” will work. Let your customers decide that for you.

Measure the response of everything you test to find out which is working better and producing more profits.

Don’t ever stop improving on what you have.

Each little improvement you make (after testing it out) can mean substantial additional profits for you. It’s the easiest way I know of to give yourself a raise without really doing too much extra work.

Finally, make your package unique, either through the offer, the packaging, or the product itself. Make yours stand out from the rest of the pack..

If you don’t do that, you’ll be lost among the other mediocre offers, and your customers will probably never find you.

If you can’t think of a way to make your product/offer unique, just look at how other industries are doing it. You’ll get some great ideas just by watching other businesses that are completely unrelated to your field.

Do the above and you’ll continue to get great results.

Ken Mathie
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