How To Create Products In A Matter Of Hours!

Creating Products In A Few Hours!

Creating products is so easy, all you have to do is break away from the limitations of the ’standard’ way of creating products.  In other words, you don’t have to do all the work yourself!

In fact, if you get a little creative, you won’t have to do any of the work! You don’t even have to know a thing about the subject that you’d like to create a product on.

The tips and strategies provided below will definitely get your brain firing on overtime.

Interview An Expert

The fastest and easiest way to come up with a high-value product is to interview an expert on the subject which you want to write about. You would entice the expert by reminding him of the free publicity he/she would get from your promoting the interview. The more well-known the expert is, the more marketable the finished product will be.

You can also interview several experts and compile all the interviews into one product, in order to cover different angles and strategies on one subject.

Or, you could pick a general subject, break that up into sub-sections and then interview an expert for each sub-section. For example, if you’re creating a product on ‘Internet Business

Success,’ you could interview an expert on product creation, another on copywriting, and another on marketing strategies, and so on.

Your interview can include a set of specific questions, or just one question that requires a detailed answer.

You could also ask the expert to offer you a step-by-step plan that readers would be able to follow to get to their goal. (The easier you make it on the reader, the more likely will he be to buy your product.)

There are various formats you could choose to conduct and publish the interviews. You could simply send the questions to them via email and publish the answers into a report or ebook format. You could also choose to meet the expert one-on-one and record the interview, or you could conduct the interview over the phone and record it that way.

If you choose to record the interviews, your product package could then contain the audios as well as the typed up transcripts. Your pricing would also vary depending on which formats of your products you provide.

Heck, you could even video tape the interview and sell copies of the recorded video.

Record Your Own Tips and Advice

If you’re an expert in a subject yourself, you could get a friend or partner to ask you preset questions and record/transcribe those.

You could also do a (free or paid) tele-seminar, record that and turn that into an instant product. Offer it as downloadable audios, an actual CD, or just the typed up transcripts.

A similar strategy can be used on live seminars. You can either video tape the seminar, make a audio recording of it, or both. You could just as easily invite other experts to join you in the seminar and turn that into an instant product.

Of course, these days, you can also do a webcast i.e. a seminar via the Internet, record that and turn that into a product.

Turn Existing Content Into Products

You can just as easily contact a bunch of experts and ask them to submit their best articles or reports on a particular subject. Then, compile them into a larger report or even an ebook.

Each expert gets to include their web links at the end of their content so they get free publicity from the submission.

You could further get instant exposure for your newly created product by giving all the experts who participated the first chance at selling the product to their own customers. (You can also use this strategy with interviews.)

The same idea can be used to borrow/reprint sections of ebooks, audios, or even existing videos. Contact the author and ask for permission to reprint the content in exchange for free publicity.

If you want to create a product for the ‘copywriting’ crowd, you could contact several copywriting experts and ask them to submit a sales letters that they wrote for one of their products. You could compile all the submitted letters into one mega collection of “proven salesletters.”

You got an instant product!

You could take this idea further and ask each expert to break the letter apart and explain the specific techniques they used to create the letter. That added information could easily double or triple the value of your ‘proven salesletters’ package.

Our next post we’ll discuss:
Update/Republish Existing Information
Co-Create A Product
Help Finish Incomplete Projects

Ken Mathie
200+ Untold Work from Home Business Plans and Ideas