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Ken Mathie

Ken Mathie

Dear Friend and Business Owner,


Are you COMMITTED to start and maintain a highly profitable successful online/offline small business?


Introducing your scruffy blog scribe for today! Ken Mathie. Hometown: Darwin Northern Territory. Australia


Retired Business Consultant, age: 62, I've been around online and offline a long time now, seen it all and done most. Hobbies: Just one. I love to fish for Barramundi and other tropical reef fish in and around the NT coastal area.



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QUOTE OF THE DAY! The most important part of marketing on the Internet is how we conduct ourselves with people and not how we advertise...



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Learn how eBay Affiliates earn real revenue with a few lines of code!


 



Creating Online Business Ideas

January 3rd, 2010

How to get new ideas to develop on the Internet

Within this article today on creating online business ideas, we will be giving you a few different websites to get yourself thinking. When you are thinking about and creating online business ideas, the best ideas can come from observations that you make through your knowledge of the subject. Taking the time to read and remain current with online marketing and business trends will end up paying great dividends for you if you can use this information to your benefit.

The first website that we would like you to visit to help in creating online business ideas for you is www.clickbank.com. This website is very valuable because it has many different products that are for sale so you can see what the current trends are as far as top sellers, etc..  This will go in line with what you will learn in the second paragraph because you’ll want to see if you can improve potentially on current products that are being offered.

The second website that we would like you to visit to help in creating online business ideas for you is www.affiliateprograms.com.  This website has many different affiliate programs which you can join and promote or it can give you some ideas as to how you could change potential programs.  If you take your time and look through how these programs are marketed, you may be able to see where you can make a change and offer a better product.  Much of the improvement that comes through business on the Internet as well as off-line come in the form of improvements on current products.  This is what you would be doing if you look at these affiliate programs. See where you could potentially improve what they have to offer.  Take their program and offer it with a twist.

The third and forth websites are www.eBay.com and www.amazon.com. As you are aware both have been around for a number of years, and both enjoy incredible sales growth. In my opinion both eBay and Amazon are the top two websites online to research what items are in demand, top selling product, sales pricing and volume of sales.

Hopefully these two websites have helped you in looking for ideas to improve on.  To get new ideas to develop on the Internet you will have to take the approach of traditional business.  You must study the marketplace and then create a product that fills in the current need.  If you just create a product because you think it is cool, that is not necessarily going to lead to success for you.  You need to see where someone has a need that you can fill and if you can do this, you will have great sales.  See what your competition is doing to solve needs and do this just a little bit better.  Also see what types of customers would shop online at your particular store and also see the culture of these people.

By taking the time to see what your competitors offer as well what people who visit your site are looking for, you are putting yourself in a great position to be able to fulfill their need.  This will lead you to being able to create online business ideas almost at will. Ideas are most powerful when they are backed by research because there is a solid basis for their success.

Ken Mathie
BullFreeZone
Claiming Back The Internet

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Eco-Friendly Tourism

January 2nd, 2010

Eco-Friendly Tourism – Why More and More People Want To Travel Green

Introduction to a Green Travel Business for 2010

The travel industry has suffered a few blows during the economic recession, but green travel is becoming more popular and is helping to prop up the industry. Green travel reduces the traveler’s carbon footprint and his or her environmental impact. Eco-friendly tourism is a form of green travel that is coming to the forefront.

What is Eco-Friendly Tourism?

The definition of eco-friendly tourism is rather broad – it can be used synonymously with green travel, or it can refer specifically to visiting an endangered or pristine area. Merriam-Webster defines eco-tourism as “the practice of touring natural habitats in a manner meant to minimize ecological impact.” The International Ecotourism Society defines it as “responsible travel to natural areas that conserves the environment and improves the well-being of local people.” Essentially, it means traveling in a sustainable manner, visiting natural habitats, and respecting other cultures.

There is a range of “purity” among eco-tourists. Some work hard to reduce their carbon usage to zero, while others are comfortable with simply lessening their usage. Either way, it is gaining popularity among Americans.

A Growing Field

According to Sustainable Travel International, more than half of U.S. adults say they are “more likely to select an airline, rental car or hotel that uses more environmentally friendly products. And 58.5 million Americans say they would pay more to use travel companies that strive to protect and preserve the environment.” It seems that a number of Americans are on board with eco-tourism. A lot of companies are jumping on the green travel bandwagon, claiming to be environmentally sustainable. Companies such as hotel chains and travel agencies claim to follow the principles of eco-tourism, which are summarized as follows:

* minimize environmental impact
* encourage respect for various cultures and the environment
* make the vacation or trip a positive experience
* provide financial benefits to indigenous people groups
* provide financial benefits to conservation efforts
* increase awareness of the culture in host countries

For a company to adhere to all of these principles is a tall order (though not impossible). That is why it doesn’t hurt to be aware of a sneaky technique known as “green-washing.”

Green-washing refers to companies such as hotels and airlines that claim to be green, but do so in name only. In other words, companies that engage in green-washing are more interested in making money than in helping the environment. While such companies need to make money to survive, it is possible for a business to meet both goals – making money and protecting the environment. To be sure the travel agency or hotels you work with are fully committed to eco-friendly travel, ask a lot of questions and do your research beforehand.

For example, a hotel may make the claim that it is participating in eco-tourism because they have installed low-flow shower heads in their hotels. But what about their overarching business practice and philosophy? Do they work well with local businesses and people in host countries? Have they initiated any conservation efforts around the globe? Are the rest of the companies’ business practices environmentally sustainable? These are good questions to keep in mind if you want to plan a truly green vacation. In fact, some people claim that you are more likely to find in-depth eco-friendly business practices among smaller companies.

Read the complete article here

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Australia Falls to Chinese Internet Censorship

December 16th, 2009

Dear Senator Conroy,

What ever happened to the days when a parent was responsible for what actions and what their children watched and did?

I am 62 years old and of late I watch in horror as more of our basic rights as citizens in a so called democratic country are being taken from us.

To censorship the Internet to prevent so called unsuitable content from reaching children is likened to cracking a peanut open with a sledge hammer.

It is hypocritical for a government to publicly criticize China for it’s human rights behavior when YOU and your leader are following in China footsteps.

This used to be a good democracy, a great place where people accepted responsibility for themselves. Now it appears the minority rule.

How can you as a government allow all the crap shown on TV, in Cinemas, and available in video outlets and bookshops to be viewed and sold. Then select just the Internet as the one place a few parasites have access to terrorize our children?

At the end of the day this censorship will have holes blown in it every where, just as it is done in China.

You got it wrong Senator, I along with hundreds of 1000’s are totally pissed and I for one will be getting this message out where ever possible. I already started emailing in AU and messaging overseas warning people this is just the start, what comes next.

My dear valued readers, no matter where you live watch this action and fear what may be next in your free country.
Ken Mathie
Darwin NT 0820

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