Small Business News, Tips and Ideas

It’s time for your second lesson. I hope you found lesson on informative.

In this lesson we will start going over the steps you need to take to ensure the safety of your online business.

I am guessing that, since you decided to sign up for this crash course, that you have already started your own online business or you are thinking about starting one soon.

However, there are risks involved that you may not know about and there are things that you should do to protect yourself from losing everything that you are working so hard to achieve.

Did you know that the courts are levying increasingly heavy fines on people who have been found guilty of online business crime?

They don’t care if you didn’t realize you were doing anything wrong. They will still hunt you down and charge you. By not knowing the basic laws you could get yourself into trouble completely by accident.

Although there is a wealth of reliable information online. The simple fact of the matter is when it comes to protecting your online business you shouldn’t rely on second hand information or other online marketers for legal or accounting advice.

One of the first things that you should do is find a good lawyer and accountant. If you can’t afford a lawyer you may want to find a paralegal or check into an online service like legalzoom.com. Just be sure to check their credibility before you give them your money.

When it comes to legal matters, in particular, you will need to look for a professional that understands the nature of running a business on the Internet.

Because the laws that govern what you can and cannot do or say on any sales enabled websites that you create are generally going to be the laws of the country where you currently live.

However, you are most probably going to transact business with customers from many different countries, and you need a lawyer who can handle any legal problems that arise from such international, cross-border transactions.

You will also find that most lawyers are probably not familiar with how Internet businesses are run, and therefore you need to search for someone who can really help and protect you. Look for somebody who

understands the nature of transacting business online and the ramifications of running a business that genuinely does not recognize international borders. The best place to start is online. Try doing a search for “lawyer Internet law” and you will find several resources that can help you track down a qualified professional.

Do not be tempted to try to teach any lawyer that you approach how Internet business works, because the information that you provide to them will probably be based on what other people have told you, and we have already established that such information is often incorrect and inaccurate.

Finding a suitable accountant, on the other hand, should not be a complex matter, because your business is essentially no different from any other, apart from the way that you accept payments.

Unlike a ‘real world’ offline business, you are unlikely to issue invoices to your online customers, and therefore the ‘paper trail’ that would most commonly be associated with accepting payments is a little more complex and obscure than normal.

Make sure that the accountant you engage is aware of this from the outset, and ask them what kind of documentation you need to keep for them. Taxation is something that you need to talk to them about too and we will talk in more detail about that in your next lesson.

Ken Mathie

Enhancing People’s Lives Through Creative Technology

ebizstore.net

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Welcome to the first of this seven part series…”Running a Safe Online Business” Crash Course.

Each day for the next 7 days you will receive a lesson that will help you learn the basic information that you need to know to Running a Safe Online Business.

In this first lesson let’s have a little history lesson.

In the last decade there has been an extraordinary amount of people that have started their own online business and there can be little doubt that this trend will continue as people seek out ways to control their own financial future.

The total volume of spending that takes place online is similarly amazing. Most experts are talking in the range of something over a billion dollars a year. Many experts also believe that 40% of all retail sales will be made online by the year 2020, although others put this number still higher.

There are several driving forces behind this explosion in online business.

The first of these is a growing willingness of the consumer to buy and spend money online. At the same time, it is becoming easier and more secure for the consumer to make online purchases as many hundreds of well-established businesses set up their first sales enabled websites, and begin to accept credit card payments online.

Having grown up with computers, these people are far more comfortable and relaxed about spending money online than some of their older peers, and this too has shifted the demographics of online business considerably.

Alongside this explosive growth in the number of people who are willing and able to spend money online, there has been an equally phenomenal increase in the number of people who are supplying products and services online.

Many of these new online product suppliers are established businesses that have finally decided that selling on the Internet is something that they should be doing, as it clearly opens up a new and potentially huge global marketplace to them.

On the other hand, there are also thousands or perhaps even millions of new online businesses being started by private individuals who have had little or no previous business experience, but who have nevertheless decided to give Internet marketing a try.

During the next few days we will be going over the risks that are associated with running an online business. Unfortunately, these risks are almost universal for any individual who decides to start their own online business. The main goal of this short course is to make you aware of the risks, involved and provide you with the basic information that you need to protect yourself, your business and your assets.

We have a lot to go over in the next few days, so make sure you look for your next lesson tomorrow. We will start going over the basic steps that you need to take to ensure the safety of your online business.

Until tomorrow.

Take care,
Ken Mathie

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Understanding the Benefits of Building an Optin List To Your Newsletter Publication.

When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal, targeted database of optin subscribers.

Once you have a list… you own it! Nobody can take it away from you. There aren’t too many other business assets you can say the same holds true.

For most businesses, you can quickly see a dramatic turn in sales and/or profits – virtually overnight – if big competition happens to settle into your market. It happens everyday… in every niche imaginable.

But once you build a list of “permission based” optin email subscribers… it doesn’t matter how much competition you have in your niche market. You’ve already built a rock solid foundation – a strong customer base eager and willing to hear from you over and over again.

So… what does that mean for your profits?

That means you can send targeted offers to your list on a regular basis – whenever you want – as often as you want – and there’s nobody stopping you! You have full control.

What types of offers? Let me explain….

As they say, there’s more than one way to skin a cat. On the Internet… there’s certainly more than one way to make a great living – a very comfortable living generating a substantial income each and every month.

And my personal favorite tool for generating income… Email Marketing!

Email marketing all starts with building a loyal, targeted list of optin subscribers within your niche. Once you have that loyal list… your opportunities are endless.

• You can promote your own products.
• You can promote affiliate products.
• You can promote a new service.
• You can do all of the above… and more!

Unfortunately the subject of email marketing can become extremely complex. Therefore, entire books and multi-media courses have been written and produced on the subject. So, the actual topic (as a whole) is outside the scope of this guide… but we’ll briefly touch upon some important and interesting (and very profitable) points.

The truth is… I can send an email to any of my lists any time I’d like and know with almost 100% certainty that I’ll see a profit from that email.

How do I know? Because I continue to market to many lists I’ve built over the years on a regular basis. And they all continue to make me a generous income – month after month after month….

I bring up this point because I want you to understand just how important it is to start today – building permission based email lists – and focusing the majority of your online efforts on this one extremely important marketing tool.

• Suppliers will come and go.
• Products get discontinued everyday.
• Search engine ranking fall off the charts without warning.
• The list goes on and on…

There are dozens upon dozens of variables that can affect your business – and ultimately your profits – that are unforeseen and totally out of your control.

But if you focus your efforts on building a list in your niche… none of that matters. Your list is yours and yours alone! It will make you money week after week.

It’s golden… It’s priceless… Your biggest asset… and you need to treat it that way!

That’s why “Squeeze Pages” have become more and more popular on the Internet these days. We see them all the time – in every niche market.

You land on a website and what do you see? An offer for a freebie

• a free trial
• a free download
• a free sample
• a free subscription

Ironically, just enough to wet your whistle and hopefully entice you into wanting more – a lot more – usually with a price tag of course.

And that’s all good! Really…

But there’s actually a better way of doing things… A smarter way… A more lucrative way!

Imagine enticing a customer to optin for an offer of yours – perhaps a freebie – and then not looking for an up sell to the “premium” version or full membership price, etc.

Stupid idea eh? Well…not so fast my friend….

If, what I previously mentioned is true and your list is your greatest asset, then why not treat it that way. Why not INVEST in your optin list. Why not nurture it in a way you’d nurture your biggest client?

• Give them freebies with no strings attached!
• Let them enter special promotions (without any type of “sale” in mind)
• Provide them with real, resourceful information – FREE!
• HELP them succeed or solve their dilemmas just as you’re trying to do as well… with no strings attached.

Don’t you think that could lead to a list of optin subscribers eager and willing to listen (and act upon) information (and offers) you subtly provide via email in the future?

You bet it would!

Selling online is like dating. You don’t start out in bed. You grow and nurture a relationship – taking one baby step at a time. You don’t ask to meet his/her parents on the first date… right?

Well the same concepts hold true when selling online. You have a much greater chance of making money from your list if you nurture and truly care about that list – TRULY care!

If you start by building relationships with your list they’ll look forward to hearing from you – again and again.

And that’s when you’ll really start seeing your profits soar!

• You can provide periodic emails with your unbiased opinion about certain products you’ve used or recently discovered that might benefit them in some way. Of course, you’d have your affiliate link embedded in the offer just in case a few might want to purchase the product for themselves…. CHING!
• You can begin creating your own information products and offer them a discount for being a part of your list of loyal customers… CHING!
• You can offer your services at a discounted rate for a limited time to subscribers only… CHING!
• You can inform them about new promotional materials you have for your affiliates (who… by the way earn 50% of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services… CHING! CHING!

I hope you get the point I’m trying to make here… if you don’t approach your list as simply a list of names ONLY there to make you money… but on the contrary you develop a relationship with your list and truly work on helping THEM achieve their goals as well… chances are you’ll have a goldmine of opportunity at your disposal – your greatest asset – a responsive, targeted list eager and willing to spend money with you at will.

Ken Mathie
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